Fullrun's Talking Shop: Peter Whitehead of FT Digital Business

According to Julian Tanner of Axicom, one of the agency9s investment banker clients recently valued a piece of coverage in the FT at £15m.

Here9s how: "£5m for what you can raise in investment. £5m for what you will now win in sales. And £5m for what you will get extra at IPO."

On 12th March, we9ll be asking Peter Whitehead what he thinks of that particular back of an envelope calculation -- and we9ll be doing so at one of London9s more intriguing venues: the old TUC HQ on Great Russell Street.

Peter was appointed editor of FT Digital Business in early 2006. After 12 months in the job, now seems like a good time for an update on the mechanics of securing coverage at FT Digital Business.

Peter will also explain the subtle changes that he has been making at the supplement.

These include the recruitment of new freelancers and a sharp focus on CIO-style concerns.

For those of you who find Peter elusive via telephone (he doesn9t answer it), this is a great opportunity to meet the man in person.

Please note: We are unable to accept payment on the night, so please ensure that you book in advance. . .

Name Sales End Price
Non-subscriber/individual subscriber Ended £47

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