ADD ONS Copy of IAEE NCC Educational Program - Marketing Strategies: Industry Best Practices

Thursday, October 1, 2009 - International Association of Exhibition & Events - NCC / Educational Program


Mission City Ballroom in Santa Clara Convention Center
(This is their new ballroom – 22,400 square feet - which just opened in July 2009)

5001 Great America Pkwy
Santa Clara, CA 95054

Reception following the meeting; including future Leadership opportunities / committee opportunities

Topic: Marketing Strategies: Industry Best Practices

The topic will be approached from several viewpoints – including social media, pre-event marketing, attracting new business and retention in the current economy.

- Rebuild and rebrand your event

- Driving attendence to your event with creativity

- Booth sales - lose a little bottom line just this one year to prove your strength and commitment

- Retaining sponsorship dollars by eliminating manpower barriers

- Creating value – for the meeting, client etc.

- Driving Sales and generating revenue – ROI etc.

- Doing more with less – social networking, multiple year bookings with rebates etc. marketing thru Facebook, Twitter and Youtube.

-Negotiating trade agreements with advertisers, clients and other partners instead of cash.

-Substantial discounts when meeting on need periods

-Inviting clients to intimate gatherings to showcase venue, food quality and service.

-Making personal visits to our client’s place of business

-Website enhancements: virtual tours and making sure all printed documents are online

-Providing excellent customer service and continued education to staff on industry trends



Jeff Chase – Founder & COO – Immersa Marketing

Jeff has been in the trade show industry for 22 years. During his years in the industry, he has worked on the general contractor side, the show management side, and now the agency side. From producing high-level CEO meetings to very large total tradeshow programs, Jeff has done it all.


He is now part owner of Immersa Marketing, a full-service experience marketing agency that applies an open and efficient approach to creating community experiences that transform relationships and generate sustainable growth for their clients. The Immersa team has designed and delivered strategies, programs and experiences for the world’s biggest brands


He is a past Chapter Chairman for the Northern California Chapter of IAEE and is a speaker for the IAEE Foundation.  

Name Sales End Price
Educational Session & Reception Ended $25

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