Unlock Hidden Assets in Tough Times: Invest in Planned Giving

This interactive seminar takes a fresh look at the pressing importance of gift planning during economically challenging times, particularly as donors become increasingly concerned about making current gifts.  While most nonprofit organizations receive planned gifts from only a small percentage of their potential donors, enormous potential exists for involving supporters in bequests, gift annuities, or other forms of planned giving.  You will learn how planned giving is holding up in the current market, what your own organization's planned gift potential is, who makes planned gifts, what motivates them, and a few simple tips for marketing to prospective planned gift donors. You will also learn how The Philadelphia Foundation's Planned Giving Program can help your organization get started right away with complete staff support and expertise!

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