DSNE Educational Seminar - Investing in Philanthropy: Building a Major Gifts Program in a Small Development Shop


Do you want to know how other organizations regularly get large gifts while you seem to come up empty-handed time and again? This “how to” covers building and executing a major gifts program that really works. 


In this seminar, we will determine what your organization needs to have in place to begin a major gift program; investigate the most effective ways to engage, solicit and steward donors; examine case studies and learn insider tips and strategies. You will leave understanding why your organization should make major gifts a priority and with a plan to develop a major gifts program and the tools to get started!


Benefits of Participating:

  • Learn to define a major gift and build a majorgifts program cost effectively.
  • Learn how to make qualifying calls and identifywho is a good major gift prospect.
  • Explore how to use volunteers & board memberseffectively in major gift fundraising.
  • Learn effective methods of cultivating major giftprospects.
  • Gain solicitation skills and feel more confidentwhen asking and closing gifts.
  • Evaluate the effectiveness of the program.



A development professional with over 25 years experience in the non-profit sector, Rosemarie Resnik has worked in various positions for world - renowned academic institutions, international non-profits and regional organizations.  With an extensive background in major and planned giving, capital campaigns, and donor advancement and stewardship, Rosemarie has been instrumental in raising millions of dollars from local, national and international sources. She has also built professional development teams from the ground up, moving major gift fundraising at one organization from virtually nothing to over $15 million annually within five years.


Name Sales End Price
Registered Participant Ended $179

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