An Important Consideration...
The Marketing Essentials for Speech Professionals workshop is an obvious and valuable "next step" for all certified Compton P-ESL instructors. It's the perfect way to add business fuel to your new set of deliverable skills. The concepts, actions, strategies, and goals you'll address are effective for clinical and consultative business models. Participants in the Marketing Essentials training event, however, are typically seeking the skill set necessary for businesses leaning away from the traditional clinical model and relying more on the entrepreneurial model needed by an independently-owned business.
7:30 am Registration / Refreshments
8:00 am Introductions and course overview
8:15 am Your Business Concept / Defining Your Target Market
9:45 am Competition
10:15 am Morning break
10:25 am Competition continued
11:00 am Creating Your Business Identity
11:30 am Lunch (on your own)
12:30 pm Understanding What customers Want
1:30 pm Developing your Elevator Pitch
2:15 pm Afternoon break
2:25 pm Advertising, Publicity, Networking & Websites
3:30 pm The Marketing Cycle (including lead generation, cold calling & fear of selling)
4:30 pm Marketing Budget Considerations
4:45 pm Your Mission Statement & Marketing Plan, Definitive, Specific, and Unique
5:30 pm Adjourn
If you require any special accommodations when attending one of our workshops, please contact us ahead of time, so that any necessary arrangements can be made.
The Institute of Language and Phonology is an
approved by the Continuing Education Board of the American Speech
Language and Hearing Association (ASHA) to provide continuing education
activities in speech-language pathology and audiology. This program is
offered for .7 CEUs (7 hours - introductory level, related area). ASHA
CE Provider approval does not imply endorsement of course content,
specific products or clinical procedures.
|Early Registration Deposit||Ended||$50|
|Early Registration: Pay In Full||Ended||$200|
|Standard Registration: Pay In Full||Ended||$250|
|Multi-Attendee: Deposit (Per Person)||Ended||$50|
|AccentLink Subscriber Deposit||Ended||$50|
|AccentLink Subscriber: Pay In Full||Ended||$175|
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