May 15th - WXW Forum 2009: Now We're Talking

On May 15th, WXW is hosting its dynamic, fun-filled, all-day forum for women business leaders. The day-long event provides an interactive and lively experience with regional speakers, workshops, breakout sessions, and networking activities. Our mission is to engage the business community and work through the common issues women business leaders face in their efforts to grow and improve their companies.

The WXW conference is the premier Washtenaw County event for businesswomen. We expect over 300 attendees from the Ann Arbor area, Southeast Michigan, and Northeast Ohio. ONLINE REGISTRATION IS ENCOURAGED.

SPECIAL DEAL: WXW Economic Stimulus

Buy One Full-Day Ticket, Get One Free


This offer applies to all-day registration only. The fee for all-day registration is $129.

• When registering online, you will pay for just one ticket and enter your information along with your guest’s information in the same online form. Workshop choices can be found at

• Registration information for both attendees must be received by 5 pm on May 14.

• There will be no refunds or discounts on current registrations. Those who have already pre-registered just need to email the information for the “get one free” attendee.

• This offer only applies to pre-registration. The offer ends at 5 pm on May 14.

• One offer per person please.

Event Agenda

9:30 AM - 9:45 AM Morning Registration
9:45 AM – 9:55 AM Welcome & Intro to Workshops
10:00 AM – 12:00 PM
  • Creating and Executing Your Vision – Facilitators: Eleni Kelakos & Carrie Hensel. Participants will assess the vision for their company, team or career. They will identify their passion, purpose, and key strengths and then develop a vision statement to guide them on their path. Attendees will learn how to articulate the vision in inspiring ways, set strategies and goals, and measure your progress toward your vision. Participants will leave with a vision statement and a plan for communicating their vision.
  • Online Social Networking, How to Use Facebook, LinkedIn, and Other Web Tools for Your Business Facilitators: Catherine Juon & Marisa Smith. In this session, participants will learn about the various social networking websites like Facebook, Plaxo, LinkedIn, Twitter, and more. Attendees will identify the websites that will benefit their business and leave the session with a concrete plan for how to use each website to their company’s advantage.
  • Marketing, Drafting a Plan to Tackle Your Market - Facilitators: Debra Power & Rhonda Foxworth. Participants will assess the effectiveness of their current marketing initiatives and determine if they are reaching their target market. They will identify the needs of their target market, and determine how to position and differentiate their company and its product or services. Participants will also learn about marketing tactics (advertising, PR, branding, etc.). Participants will leave the session with the start of a marketing plan.
  • Financial Strategies & Managing Cash Flow - Facilitators: Diane Gilson & Mary Hayes. Participants will learn about financial strategies for the health and growth of their companies. Workshop facilitators include an accountant and a banker who will discuss how to determine yearly budgets, manage expenses, establish payment terms for customers, and anticipate future needs for financing. In addition, attendees will learn how to manage and measure cash flow by improving receivable cash while managing payable expenses. Participants will leave the session with techniques for accurate cash flow projections, nifty tips to encourage customers to pay on time, ways to control costs, and options for funding including lines of credit, loans, and alternative methods of raising capital.
  • Leading from the Middle: Learning to Be a Better Leader – Facilitators: Dolly Bond & Lynette Cable. In this session, participants will learn how to be leaders even when they are not in top leadership roles at their companies. Attendees will identify their leadership abilities, determine the power dynamics of their teams, assess the power of strategic partnerships, and discuss the importance of effective communication with their teams, bosses, and upper management. Participants will leave the session with an assessment of their leadership style, and strategies to become better leaders, inspire positive change, plow new directions, and improve company processes.
  • Time Management and Productivity – Facilitators: Beth Stoner & Tracey Roy Williams. In this session, participants will learn sound time management practices that lead to increased productivity. They will discuss how to prioritize multiple concurrent and sometimes competing tasks, make the most of their workdays, and find balance between work and life. Participants will leave the session with a plan for managing their time in a more effective, efficient and meaningful way that makes your business and life more balanced and productive.
12:00 PM – 12:45 PM Light Lunch: Munch & Mingle
12:30 PM – 1:00 PM

Afternoon Registration

1:00 PM – 1:15 PM Welcome & Intro
1:15 PM – 2:15 PM

Women Leaders – Panel of Local Leaders

  • Debi Scroggins, CEO, Bearclaw Coffee
  • Maria Thompson, President of the Government Solutions Group of A123Systems, Inc (formerly T/J Technologies, Inc.)
  • Kimberly Cumming, Executive Director, The Women's Center of Southeastern Michigan
  • Moderator - Mary Morgan, Publisher of the Ann Arbor Chronicle
2:15 PM – 2:25 PM Break
2:25 PM – 4:15 PM

Breakout Sessions - Choose one of the following sessions:

  • Entrepreneurial Leadership - How to work ON the company vs. IN the company
  • Team Building - Employee Recruitment and Retention
  • Marketing Tactics
  • Sales Strategies
  • Customer Service & Retention
  • Extreme Networking
  • Strategic Opportunities For Growing Your Company
  • Creating and Communicating a Vision for Your Company


4:30 PM – 5:00 PM Wrap Up from Breakouts
5:00 PM – 7:00 PM Happy Hour

Name Sales End Price
Afternoon Only Ended $79
All Day Ended $129

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