Ultra Light Startups - Ultra Light Web Analytics

February 2009 Entrepreneurs Forum:

Ultra Light Web Analytics


  • What is Web Analytics? - definitions, terms, objectives
  • Why is analytics so critical for a startup? What insights are going to justify the time spent on analytics?
  • Most analytics resources are written towards operators of very high-traffic sites. What techniques are important to know and apply at my tiny startup?
  • What are the free analytics tools available and what is each best for? Will I ever need to buy analytics tools?
  • Practical advice for maximizing your web analytics investment
  • Startup success stories attributable to effective use of Web Analytics


  • Maisha Walker, President of message medium and e-commerce columnist with Inc. magazine

Panelists (alphabetic order):

  • Bryan Eisenberg, Chief Persuasion Officer & co-founder, Future Now, Inc. Chairman Emeritus and Founder of the Web Analytics Association
  • Dennis Mortensen, Director of Data Insights at Yahoo! and author of Yahoo! Web Analytics
  • Marshall Sponder, Senior Web Analyst at Monster Worldwide and Social Media & Community Director of the Web Analytics Association

Event Format, Ticket Prices and Quotas:

Ultra Light Startups events have a unique format and pricing structure. If you have not attended before, please read this description of Ultra Light Startups Entrepreneurs Forum events. Please note that there are a limited number of tickets available for these events. Be sure to register online to ensure your seat.

Panelist and Moderator Bios:

Bryan Eisenberg
Bryan is Chief Persuasion Officer & co-founder of Future Now, Inc. and Chairman Emeritus & Founder of the Web Analytics Association. He is a co-author of two #1 best-selling online marketing books - Waiting for Your Cat to Bark? and Call to Action. Bryan is the publisher of FutureNow's award-winning blog and newsletter GrokDotCom and is the author of ClickZ's column ROI Marketing.

Dennis R. Mortensen
Dennis is Director of Data Insights at Yahoo!, author of Yahoo! Web Analytics, and sits on the Board of Directors at the Web Analytics Association. He is an accredited Associate Web Analytics Instructor at the University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of IndexTools, until it was acquired by Yahoo! Inc. in May 2008. Dennis writes about web analytics and online marketing on his blog VisualRevenue.

Marshall Sponder
Marshall is Senior Web Analyst at Monster Worldwide and Social Media & Community Director of the Web Analytics Association. He maintains his own Search Engine Marketing Consultancy and has several B2B and B2C clients. Marshall's blog, WebMetricsGuru, is one of the most influential and viewed blogs on Web Metrics. Marshall is also chat moderator for Search Engine Workshops and World Resource Center.

Maisha Walker
Maisha is an award-winning 12-year Internet industry veteran and the President of message medium a New York marketing firm that specializes in helping small businesses grow through both traditional and Internet marketing. Maisha regularly teaches free, intensive Web Site and Internet Marketing classes for entrepreneurs and is the eCommerce expert for Inc.com. Information about her upcoming classes is available on the message medium Web site: www.messagemedium.com.

Name Sales End Price
Pitch   Ended $5
No-Pitch   Ended $15
This event is not sold out, you can pay at the door ($10 Pitch, $20 No-Pitch) Ended Free

Related Events