Business Plans - Making them Effective & Legal

The real substance of a business plan and how it gets there.

This intensive three-hour course delivers a step-by-step guide to planning and writing a successful business, marketing & fund-raising plan.

Business Plan – Course Syllabus

  • What IS a Business Plan
  • Business Plan vs. Financial Offering
  • ROI: The Investors’ Goal
  • Defining “Profit” in a Non-Profit World
  • Seven Dangers That Sink Plans
  • Types of Films
  • A Dozen Income Sources
  • Product Placement, Integration and Branded Entertainment
  • Four Pitching Resources
  • Four Funding Organization for Non-Profits
  • The Single Worst Mistake
  • Acknowledge our Business
  • Eight Steps to the Structure of a Plan
  • Describing the Picture
  • The Key to an Executive Summary
  • One Hundred & Thirty Film Genres & Counting
  • Describing the Production
  • Marketing Introduction
  • Twenty Key Sources for Box Office Comparables
  • Two Legal Approaches to Fund Raising
  • Importance of Full Disclosure
  • SEC Rulings and Regulation D
  • Illegal Advertising
  • How to Use the Internet Legally
  • Structuring the Investment Vehicle
  • Identifying Your Company
  • Twenty Essential Details for your Offering
  • Methods of Film Distribution
  • Steps for Distributing Income
  • Traditional Distribution Outlets
  • New Outlets for New Media
  • Preparing a Production & Distribution Schedule
  • Financial Projections and Income Sources
  • Exhibits and Backup Information
  • The Film Budget
  • Creating the Cashflow Analysis
Taught by Emmy-winner, Norman C. Berns, consultant to the Roy W. Dean Film & Video Grants and member of the Board of Advisors for People With Disabilities Broadcasting Corporation.  

Name Sales End Price Fee
1st Sale Ended $100 $2.5
Standard Sale Ended $125 $3.12
Student (ID Required) Ended $90 $2.25
Scholarship (Inquire First) Ended $75 $1.88