Web Analytics Tune Up

You need a lot more than technology to get value from web analytics, but what's the best way to spend your time?

Phil Kemelor, VP Strategic Analytics from Semphonic, a vendor-neutral web analytics consulting firm and Ann Poritzky, Web Analytics Specialist from National Institutes of Health (NIH) will discuss proven techniques for enhancing your organization’s web analytics initiatives. You'll come away with practical tips for improving data quality and reporting, as well as building support for web site testing and measurement.

WHAT: Web Analytics Tune Up Plus
WHEN: October 14, 2009
TIME: 6:30 networking, 7 pm to 8:30 pm for program
Infectious Diseases Society of America
1300 Wilson Boulevard, Suite 300
Arlington, VA 22209
$15 early bird, 1st 10 to buy tickets
$20 ahead
$25 at the door

Ann Poritzky is a Web Analytics Specialist in the Online Services
Branch (OLIB) in the Office of the Director at National Institutes
(NIH) of Health in Bethesda, Maryland.

Ann manages evaluation activities for the NIH.gov Web site. She works
with the American Customer Satisfaction Index (ACSI) survey, Web
Trends, and Google search results. She initiates, plans, and supports
others at NIH to implement Web and online communications-related

Ann also leads the trans-NIH Web Metrics Group and organizes a speaker
series on Web Analytics for the group. She promotes information
exchange among NIH Web teams about Web site evaluation, technologies,
challenges, and success stories. During her first 18 months at NIH,
Ann revived interest in the Web Metrics Group and nearly doubled its

Ann serves as chair of the Web Analytics Association’s (WAA) Public
Sector Special Interest Group (PS SIG). Ann managed the WAA-funded
research project Tapping the Potential of Web Analytics for the Public
Sector and Non-Profit Sites survey project. In June 2009, Phil Kemelor
and Ann Poritzky presented a WAA webcast on the survey findings. She
is also a co-founder of the Web Analytics DC networking group.

When not working on Web Analytics, Ann is the mother of identical twin
boys, an avid folk dancer, and recently took up hooping.

Phil Kemelor is Vice President, Strategic Analytics for Semphonic, and
manages the company’s government and non-profit practice. In his role
with Semphonic, Phil leads web analytics strategic planning and
governance projects and web metrics development and vendor selection
engagements for organizations such as the National Cancer Institute,
National Heart Lung and Blood Institute, Consumers Union, AARP and
National Geographic. Through this project work, he has refined
Semphonic’s strategic planning framework to encompass analysis of an
organization’s relationship to web analytics based on management
commitment, communication, organization, metrics, process and solution

Phil also serves as the lead analyst for The CMS Watch Web Analytics
Report, an annual evaluation of web analytics software vendors.
Phil’s 13 year career in web analytics includes his developing of one
of the first web analytics program offices in the world at Bell
Atlantic (currently Verizon), serving as Principal Consultant for
NetGenesis, a first-generation web analytics software company, and
writing The Executive’s Guide to Web Site Measurement and Testing.

Name Sales End Price Fee
Early Bird (1st 10 to Purchase Tix) Ended $15 $1.36
DCWW Members and Web Analytics List Members Ended $20 $1.49

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Eventbrite - DC Web Women presents Web Analytics Tune Up - Wednesday, October 14, 2009 at Infectious Diseases Society of America. Find event and ticket information.


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