PDMA Carolinas Event -- B2B Voice of the Customer -- 31 May 07

Event: "Business to Business Voice of the Customer: Techniques and Methods"

Date: 31 May 07

Time: 6-8:30pm

Location: MCNC auditorium in RTP, NC

Speaker: Christina Brodie, Principal, PRTM, co-author of Voice into Choices

Co-Hosted by: PMI

Sponsored: by Dow-Reichhold

Business to Business Voice of the Customer: Techniques and Methods

Voice of the Customer techniques translate customers’ voices into winning products. Join us for this special presentation and seminar to learn how to improve your market share by addressing the real needs of your customers—especially when your customers are other businesses.

About Voice of the Customer (VoC): Voice of the Customer methodologies have significantly improved the design of innumerable products and services. The growing numbers of companies gathering first-hand input from their customers and applying it to their solution decisions are obtaining a decided competitive advantage in exchange for their efforts. Innovative executives and managers have begun using VoC approaches to gain invaluable insights into a broad range of strategic issues beyond product or service development as well.

This session will be led by Christina Hepner Brodie, lead principal with PRTM management consultants and co-author of the well-regarded, Voices into Choices: Acting on the Voice of the Customer.

Christina Hepner Brodie

Christina Hepner Brodie has more than 17 years of experience working with companies to manage and develop new products and services, and improve performance through sharpened up-front definition. Christina leads PRTM’s Innovation Management, “Voice of the Customer,” and Requirements Management practice areas. She has introduced executives, senior managers, and new product developers to Voice of the Customer methodologies at more than 100 companies in the U.S., Canada, Japan, Korea, New Zealand, and Europe.

Prior to joining PRTM, Brodie headed CHB Consulting, working for several years in association with the Center for Quality of Management. While associated with CQM she evolved Voice of the Customer methodologies including Concept Engineering©, the FOCUS Method, and the Language Processing© method. Brodie received CQM’s Ray Stata Outstanding Contributor Award in 1996.

Christina earned a master’s degree from Ohio State University and a Bachelor of Arts degree from Capital University where she received the 2005 Outstanding Achievement Alumni Award. She is a certified New Product Development Professional and a Certified NPDP Trainer.

About PRTM

Since 1976, PRTM has created a competitive advantage for its clients by changing the way companies operate. PRTM management consultants work with senior executives to develop and implement innovative operational strategies that deliver breakthrough results. The firm is a leader in operational strategy, supply chain, product development, and customer management. PRTM has 16 offices worldwide and serves major industry and government sectors.

Questions? Send an e-mail to montie@montie.com

Note: Credit card charge will be to "Montie Design" as a service to our chapter." 

Name Sales End Price
PDMA Member   Ended $20
PMI Member   Ended $20
Non-Member   Ended $35
Walk-In (PMI or PDMA Member)   Ended $30
Walk-In (Non-Member)   Ended $45
Student (need valid student ID)   Ended $10

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