Virtual Goods Summit 2009

Virtual Goods Summit 2009

Virtual Goods Summit University - Thursday, October 29, 2009
Virtual Goods Summit - Friday, October 30, 2009
Westin Market Street
San Francisco, CA

The market opportunity for virtual goods continues to expand as developers and publishers get a deeper understanding of how virtual goods work and how best to maximize the business opportunity around them. The 2009 edition of the virtual goods summit will bring together thought leaders in this space to talk about what's changed, what's working, and the key challenges facing the industry. 

Confirmed Speakers and Panelists
  • David Wallerstein, Tencent
  • John Earner, Playfish
  • Min Kim, Nexon
  • Dai Watanabe, DeNa Global
  • Andrew Trader (A.T.), Zynga
  • Steve Meretzky, Playdom
  • Amy Jo Kim, Shufflebrain
  • Nils-Holger Henning, Bigpoint
  • Benjamin Joffe, Plus8Star
  • Jameson Hsu, Mochi Media
  • Cary Rosenzweig, IMVU
  • Brian Balfour, Viximo
  • Adam Caplan, Super Rewards
  • Neil Young, ng:moco:)
  • Randy Breen, SGN
  • David Marcus, Zong
  • Jeremy Liew, Lightspeed Venture Partners
  • Steven Goh, mig33
  • Owen Mahoney, Outspark
  • Kevin Xu, IGG
  • Zhan Ye, GameVision
  • Renata Dionello, Paypal
  • Ron Hirson, BOKU
  • Siqi Chen, Serious Business
  • Phlip Yun, NHN USA
  • Keith Rabois, Slide
  • David Jesse, Gaia Online
  • Shanna Tellerman, Wildpockets
  • Vikas Gupta, Jambool
  • Geoff Cook, myYearbook
  • Bill Grosso, Live Gamer
  • Robin Chan, XPD Media
  • Dave Etling, InComm
  • Ludovic Bodin, CMUNE
  • Anu Shukla, Offerpal Media
  • Melinda Byerley, Linden Lab
  • Roger Wood, ORCA
  • Tim Chang, Norwest Venture Partners
  • Eugene Yoo, Globespan Capital
  • Will O'Brien, TrialPay
  • Shin Takamiya, Globis Capital Partners
  • Jinen Kamdar, Ning
  • Lex Bayer, Spare Change (PlaySpan)
  • Justin Smith, Inside Social Games

Virtual Goods Summit University
This year we'll be offering a half-day seminar designed to provide a comprehensive overview of the key fundamental drivers of virtual goods business models. Our group of experts will cover topics ranging from why virtual goods are effective to the ins and outs of managing a virtual economy. Whether you're new to the space or just looking for an opportunity to get additional insights and perspectives, we encourage you to join us for the day and learn from some of our industry's leading thinkers. Space is limited, so register now if you plan to attend. We're going to cover a lot of critical topics, including the following:

9:00 AM - 10:00 AM Registration and Coffee

10:00 AM -10:25 AM Virtual Goods - Why and How They Work
    * Amy Jo Kim, Shufflebrain

10:25 AM - 10:50 AM Getting Started with Virtual Goods and Virtual Gifts
    * Brian Balfour, Viximo

10:50 AM - 11:15 AM Publisher Case Study - Launching Your Virtual Goods Offering
    * Jinen Kamdar, Ning

11:15 PM - 11:40 PM Launching Your Virtual Currency
    * Vikas Gupta, Social Gold

11:45 PM - 1:15 PM Lunch

1:15 PM - 1:40 PM Managing Dual Currencies
    * David Jesse, Gaia Online

1:40 PM - 2:05 PM Publisher Case Study - Our Experience Launching a Virtual Currency
    *Jameson Hsu, Mochi Media

2:05 PM - 2:30 PM Managing and Marketing a Virtual Goods Offering
    *Lee Clancy, IMVU

2:30 PM - 2:55 PM - Managing a Virtual Economy - What You Need to Know
    * Bill Grosso, TwoFish (a LiveGamer Company)

2:55 PM - 3:25 PM Break
3:25 PM - 3:50 PM The Second Life Economy - By the Numbers
    *Melinda Byerley, Lind Lab (Second Life)

3:50 PM - 4:15 PM Subscription to Free-to-Play: The Turbine Experience
     * Mark Rose, Playspan

4:15 PM - 5:15 PM The Payments Landscape - Virtual Goods Payment Options
    * Ron Hirson, BOKU
    * Adam Caplan, Super Rewards
    * Lex Bayer, Playspan
    * Roger Wood, ORCA
    * Will O'Brien, TrialPay
    * Charles Hudson, Serious Business (moderator)
5:15 PM - 5:40 PM Optimizing Your Payments Infrastructure - A Publisher Case Study
    * Siqi Chen, Serious Business

5:40 PM - 6:15 PM Networking Reception

6:30 PM - 9:00 PM Offical VGSU After Party Hosted By Super Rewards
**Join us at the official VGSU After-Party, hosted by Super Rewards, on Thurs., Oct. 29, at 6:30–9 p.m. at ThirstyBear Brewing Co.  Bring your VGSU or VGS badge to get in to a fun night of free food, an open bar, and a great time of mingling.  ThirstyBear Brewing Co is located at 661 Howard Street, just a few blocks from the Westin. **

Virtual Goods Summit
The 2009 version of the Virtual Goods Summit is on track to be a fantastic event. We're hard at work in securing a strong lineup of speakers who will come armed with data and perspective to share with all in attendance. If you're active in the virtual goods space, this is a must-attend event. A current agenda for VGS (subject to change) is below:

8:30 AM to 9:30 AM - Breakfast and Registration

9:30 AM to 9:45 AM - Welcome and Opening
    * Charles Hudson and Tim Chang, Norwest Venture Partners
9:45 to 10:05AM - Trends in the US Virtual Goods Market
    * Charles Hudson and Justin Smith, Inside Virtual Goods
10:05 - 10:35 AM - Overview of the Asian Virtual Goods Market
    * Benjamin Joffe, +8*
10:35 AM – 11:30 AM - Panel: Lessons from the Leaders
    * Min Kim, Nexon
    * Akio Tanaka, Infinity Venture Partners
    * Dai Watanabe, DeNA
    * Cary Rosenzweig, IMVU
    * Jeremy Liew, Lightspeed Venture Partners (moderator)

11:30 AM – 12:30 PM - Panel: Virtual Goods and Social Networks
    * Geoff Cook, myYearbook
    * John Earner, Playfish
    * Steve Meretzky, Playdom
    * Keith Rabois, Slide
    * Andrew (A. T.) Trader, Zynga
    * Tim Chang, Norwest Venture Partners (moderator)

12:30- 1:45 PM - Lunch

1:45 - 2:00 PM - Welcome Back from Lunch
     * Charles Hudson and Eugene Yoo, Globespan Capital

2:00 - 2:30 PM Talk: What US Game Developers Need to Know about Free-to-Play in China
    * Zhan Ye, Gamevision/Giant

2:30 PM – 3:15 PM - Panel: Virtual Goods – A Global Perspective
    * Robin Chan, XPD Media
    * Ludovic Bodin, CMUNE
    * Stephen Goh, mig33
    * Philip Yun, NHN USA
    * Shin Takamiya, Globis Capital Partners (moderator)

3:15 PM – 4:00 PM - Panel: Virtual Goods and the iPhone
    * Randy Breen, SGN
    * Neil Young, ng:moco:)
    * Andrew Lacy, Tapulous
    * Jason Citron, Open Feint
    * Eric Eldon, Inside Network (moderator)

4:00PM - 4:30 PM Afternoon Break

4:30 PM – 5:15 PM - Panel: MMOs and Virtual Worlds
    * Shanna Tellerman, WildPockets
    * Nils-Holger Henning, Bigpoint
    * Kevin Xu, IGG
    * Owen Mahoney, Outspark
    * Eugene Yoo, Globespan Capital (moderator)

5:15 PM – 6:00 PM - Panel: Payments Infrastructure for Virtual Goods
    * Dave Etling, Incomm
    * Hill Ferguson, Zong
    * Anu Shukla, Offerpal Media
    * Renata Dionello, Paypal
    * Charles Hudson, Serious Business (moderator)

6:00 PM - Closing

6:15 PM - Official VGS After-Party Hosted By Offerpal Media
** All attendees of the Virtual Goods Summit on October 30th are invited to the official conference after-party hosted by Offerpal Media, starting right after the conference from 6:15 - 9:00 PM!  Join your fellow attendees for more networking, drinks and snacks at Harlot, one of SOMA’s coolest venues.  Playoffs to win a Wii, a flip camera, champagne and many more gifts….  Harlot is located at 46 Minna St, just a few blocks and a short walk from the Westin. **

Please checking our website at for full details. If you and/or your company are interested in sponsoring or speaking at the conference, please email Charles Hudson at


Name Sales End Price
Last Minute Registration - VGS, Fri Oct 30th Only   Ended $549

On the Web

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