Variable Data & Advanced Personalization

Registration Information:

Wisconsin Residents: If you are a Wisconsin company or resident please enter discount code "WI800" to receive DOC Grant discount.

If you are purchasing multiple tickets and are traveling from outside of Wisconsin, you are eligible for a multiple ticket discount of 10%. Please enter discount code "Multi" to receive a reduced ticket price.

For Travel Information, visit the links listed on the IGI website at

Cancellation Policy: The Service Providers reserve the right to cancel the courses before the start date of the scheduled workshops/seminars. The Service Providers accept no responsibility for costs incurred in relation with the courses (computer, communication, travel costs, hotel, etc.) for the participants.

Variable Data & Advanced Personalization

August 18, 2009

8:30 am – 4:00 pm

This seminar explains and demonstrates

how a properly designed database solution

can do more than just create mailing lists,

it can become a powerful tool in both the

management of information, and in the

Production department. In the end, a properly

developed database solution should provide

increased productivity and efficiency.

We will start with looking at a multi-page

PDF that contains the catalog cover spreads

for various customers.  Each spread will be

customized with variable data and advanced

personalization based on buyer demographics

and preferences. The PDF file will be the end-

product generated from a database system.

With the PDF file in mind, we will discuss

how to design, develop, program, and

implement a FileMaker Pro solution that

creates this PDF.


Topics covered

• Benefits of a properly developed system

• Advanced Database Design

• Advanced FileMaker Scripting

• Layout creation for PDF output

• Variable Data methods

• Deploying Solutions (FileMaker Server)


Who Should attend

• In-house FileMaker Developers

• Production Managers

• Marketing Managers

• IT Managers

• CTOs



Name Sales End Price
Registration Ticket   Ended $299

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