Turning Sails in Sales - Beyond our four walls

Turning Sails into Sales  -  Beyond Our Four Walls

Greg Evans The Maritime Museum of British Columbia is more than the physical walls within which it operates. Over the past four years, the MMBC has reached well beyond its physical confines to create audiences and opportunities that both enrich the organization and the many communities it serves. A number of initiatives have proven to be both successful and worthy of emulation by others. Two virtual exhibits - Graveyard of the Pacific, Beyond the Map, the Museum Without Walls traveling public program, the much anticipated Maritime Mosaic at the Victoria Tall Ships Festival and a new endeavor to license the incredibly successful Pirate School for use by maritime museums in the USA, have incorporated proven museum educational techniques, creativity and marketing strategies. Learn more about how these initiatives were developed, tested, marketed and the partnerships (some non-traditional) that have ensured their success.

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