The train has left the station.
Are you on it?
The marketing communications industry has changed. People are no longer interested in pretty-pretty marketing or ‘stylish’ advertising – these days they want brands to be real, honest, transparent and relevant.
This has radically changed the way Brands and Agencies need to interact with each other. But in practice, the move to a new relationship is happening too slowly. Many in the industry are still wedded to the old dynamic – left behind on the platform as the train pulls out, or not even fully aware that it is running.
Yes, we get integration. Sure, we know traditional advertising is dead. This is old news, pored over endlessly in familiar debates. What today’s brands really need are new ways to run businesses. And what agencies are after are new ways to communicate.
The digital revolution has signalled this change. Far from just delivering new communication channels, it has done something much more – created a whole new means of changing a paradigm we no longer agree with or are prepared to accept.
Please join two pioneering spirits who have dedicated their entire working lives to evangelising necessary change in the industry. They’ll be discussing:
* How we can make communications relevant again
* Why advertising, after 10 years of being marginalised while all the exciting change happened elsewhere, is about to become incredibly important again
* The most constructive and effective ways in which clients can work with the creative community
* The opportunity for agencies to become true creative business partners to their clients, getting revenue through IP rather than selling time, as those clients come to understand that the digital revolution isn’t ultimately about communications platforms but about the whole way they do business
18:00 - 18:50 Drinks and canapes
19:00 - 20:30 Speakers
20:30 - 21:30 Floor open to questions
Our speakers for the night....
Since starting his career as an Art Director at O&M in Madrid, Christoph Becker has spent more than two decades building brands and creative cultures around the globe. Prior to joining the global start up GyroHSR, with its 18 idea shops worldwide, he had since 2001 been Chairman and Chief Creative Officer of Draftfcb in New York. He has also worked as Latin American Regional Chief Creative Officer for Bozell, based in Mexico City. Christoph sits on the Board of Directors of the International Rescue Committee, an NGO that provides humanitarian aid to war refugees around the world.
The only person to have been the executive CD of both a top above-the-line and a top below-the-line agency, at Ogilvy & Mather and EHSBrann respectively. He was a member of the D&AD Executive Committee from 2001 to 2004, and a keynote speaker at Cannes in 2007, 2008 and 2009. Patrick currently publishes Directory magazine, edits The Big Won (a web-based analysis of awards shows around the world), and offers innovative training courses through his company Creative Matters.
He flatters himself he is not as boring as his CV makes him sound.
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