Sports Marketing 2.0 VIP Summit - New York

Why Sports Marketing 2.0?

Watch this video: Hear from past attendees.

Networking. Hearing latest innovation and technology based ideas. Biggest benefit was seeing that we, as a team, were on the right path to embracing technology and how it is impacting our overall business. From attraction, engagement, measurement and partnerships, it is nice to see the options that exist and how we can break out of the mold that other teams fall into by doing the same things.
- Jeffrey Ryznar, Director of Strategic Marketing, Cleveland Cavaliers


What is the Sports Marketing 2.0 VIP Summit all about?

Sports Marketing 2.0 VIP Summit is and educational event designed to help sports marketers learn how to leverage digital media to enhance fan experiences and earn more money. Summits are open to sports teams, governing bodies, sponsor brands, university athletics, interactive agencies and technology providers working on the Web, email and mobile sports marketing initiatives.

The biggest growth opportunity in sports marketing today.

For decades now sponsor brands large and small have successfully leveraged teams, events, leagues and athletes to gain awareness, consideration and purchase of products and services. Over all these years, the sports marketing world has revolved reliably around television, stadiums, demographics and designated market areas (DMAs).

Web 2.0 has changed the very nature of the online experience for sports fans, media and sponsors alike. Fans are not just fans anymore. They are also journalists, community members and consumers. Some fans have become powerful centers of influence. As new and inexpensive (free) digital applications emerge, marketers will discover many new challenges and opportunities as they seek to leverage sport to grow their brands.

Turning control over to fans is counter-intuitive to traditional marketers, but it could be the biggest opportunity of our lifetimes. Thanks to the Web and mobile communications channels, marketers can now interact with sports fans efficiently, regardless of where the stadium is located or where the fan lives. But marketing success in this realm will not come automatically. We need to learn a new set of skills in order to operate successfully in this new channel.

The Sports Marketing 2.0 VIP Summit is designed to help marketers do what fans are already doing: build collective intelligence by cooperating openly.

I was impressed with the interaction. I've been to many conferences but haven't seen this much participation and dialogue. It was refreshing to see so many people who had an interest, had an opinion, and had a passion for this topic
- Laurie Kohler, Sponsorship Manager, Intel


This Sports Marketing VIP Summit is Presented by



Past Summit attendees include senior management from companies like:

Sponsors Coca Cola, Honda, IBM, Alltel, Chevrolet, Sprint, Cisco and Intel
Sports Leagues PGA Tour, NFL, NBA, USTA, Olympics
Agencies Avenue A Razorfish, IMG, Octagon, Wieden & Kennedy
Teams Colts, Bulls, Redskins, Trail Blazers, Cavaliers, Jets, Bears, Lakers
Universities Georgetown, University of Texas, Stanford
Media ESPN, NBCU, AOL, Yahoo, Microsoft, Big 10 Network, CSTV, Nielsen
Fan Media Sports Nation, Takkle, Citizen Sports Network, Yarkbarker
Technology ClearSpring, Watercooler, StubHub


How do Summits work?

Each VIP Summit is designed to be a highly educational and deeply relational conversation. The biggest portion of the day is dedicated to panel discussions, but there is also ample time for attendees to meet each other and share ideas. In fact, many people value most the casual cocktail and dinner reception following the formal presentations. Before, during and after each Summit, attendees are encouraged to share their best practices and case studies through our online community site

The focus of the discussions and thought leadership/insight provided by the attendees was unique as it was an uncluttered discussion not often found at other events. Looking forward to future events.
- David George, Executive Vice President, KickApps


Summit Schedule

Doors Open noon
Introductions & Agenda 1:00pm - 1:30pm
Panel Discussions 1:30pm - 5:15pm
Open Microphone 5:15pm - 6:00pm
Cocktails 6:00pm - 6:30pm
Dinner 6:30pm - 8:00pm


Panel Descriptions

Measurement: How big is this opportunity, and how will you measure success?

Let's get right to the bottom line: this panel is about quantifying the value of online sports properties. Is "sports" just another media buy or is there a sponsorship opportunity online? How is the sports audience different from more general online audiences? We'll look at issues like: quantity versus quality of audience and exposure versus engagement and try to get to the bottom line how sponsors evaluate sports properties online.

Expert Panel

  • Daniel Aronson, Director of Marketing Strategy, Media & Entertainment IBM (moderator)
  • Morris Martin , Analyst, The Atlas Institute, Microsoft Advertiser and Publisher Solutions (APS)
  • Robert Fox, Senior Vice President, TNS Sport, Events & Sponsorship, ESPN Sports Poll
  • Daniel Bueckman, Partner, Associate Media Director, Mindshare
  • Larry Gelfand, Senior Vice President, Media Sales, National Hockey League
  • Greg Kahn, Senior Vice President, Strategic Insight, Optimedia


Engagement: Are you enabling your fans to have a "multi-screen" experience?

Sports fans are watching games on TV and consuming online content about that game -- AT THE SAME TIME. Laptops open, TVs on, cell phones in's avid sports fan consumes various media streams all at once. This panel will explore ways in which broadcast media, sports sites and sponsors are working together to deliver a multiple screen experience that is profitable for everyone.

Expert Panel

  • Lauren Pasquale, Director of New Media, USOC (moderator)
  • Bryan Biniak, CEO
  • Don Sperling, VP Executive Producer, NY Football Giants
  • Chris Lencheski, CEO, SKI & Co.
  • Kwasi Asare, New Media Marketing, Manager, Bad Boy Entertainment
  • Marcus Glover, President, Shelter Brand Consulting





Killer Apps: How are WIDGETS changing the game?

The word "widget" is often used to describe mini-applications that are designed to move wherever the fan wants them to go. Widgets take many shapes, and are being leveraged in many ways. This panel will examine the use of online and mobile widgets in sports.

Expert Panel

  • Tom Richardson, Managing Partner, Convergence Network (moderator)
  • Rick Wolf, Director of Business Development, NBC Sports and Olympics, NBC Sports
  • Kevin Chou, CEO, Watercooler
  • Michael Allen, Sr. Director Digital Products, NBA
  • Carnet Williams, CEO, Sprout
  • Jeff Anderson, Founder & CEO, Play Hard Sports


Social networks: How can you profit from Fan Generated Content?

Sports fans are highly active online, and they're not just consuming content, they're creating it too. This panel will examine various was to aggregate and exploit Fan Generated Content. It will also reveal how sponsors are driving brand value and sales by supporting and engaging with digital sports-fan communities.

Expert Panel

  • Ian Hall, Group Director, Consulting, Octagon (moderator)
  • Adonis Bitar, Denior Sales Engineer, Interactive Solutions,- Telligent Systems
  • Christian Busch, VP, Marketing,
  • Mike Dierks, Vice President, Interactive IMG
  • TJ Marchetti, VP of Product,
  • Shripal Shah, VP, E-Commerce, Washington Redskins


Open Mic


  • Gijsbregt Brouwer, Principal, Bright Guys (Holland)
  • Melissa Johnson, President Velvet Suite Marketing
  • Brian Billick,

    More praise for Sports Marketing 2.0 VIP Summits

    The Summit was a good opportunity for me to play catchup to the business of web marketing, especially how it applies in sports. Being able to participate with four fast-paced panel discussions on the essentials of digital sports marketing accelerated my learning curve. Also, being able to network within the industry was valuable, especially as I am just getting my feet wet in this space.
    - Lauren Beyer, Social Media Coordinator, PGA Tour
    I thought the topics were very relevant and the panels were mostly insightful. I was able to make some good contacts and have follow ups scheduled with those that make sense for what I am trying to accomplish.
    - Kyle Ragsdale, Assoc. Dir. Of Athletics, Georgetown University
    Great group of people, wonderful networking and learning opportunities.
    - Kevin Chou, CEO, Water-cooler, Inc.
    Having been to several Web2.0 conferences lately, it was refreshing to attend this event. I enjoyed the fact that the focus was spent on marketing and not technology.
    - Jason Deadrich, President, Female Fight League

    For more information:

    Pat Coyle, Founder
    Sports Marketing 2.0

    Name Sales End Price Fee
    Attendee Ended $349 $8.72
    Late Registration Ended $349 $8.72

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