Sports Marketing 2.0 VIP Summit - Chicago

What is this Summit all about? 

Sports Marketing 2.0 VIP Summit is and educational event designed to help sports marketers learn best practices for the present and future of online sports marketing.   

We need to think BEYOND THE STADIUM 

Web 2.0 has changed the very nature of the online experience for sports fans, media and sponsors alike. Fans are not just fans anymore. And players are not just players. They are also journalists, community members and consumers and some have become powerful centers of influence.  Turning over control to fans runs counter to traditional marketing thinking, but it could be the biggest opportunity in our business today. Success in this new environment will not come automatically. We have a lot to learn, and that’s where the VIP Summit comes

The Sports Marketing 2.0 VIP Summit is designed to help marketers do what fans are already doing...

Building collective intelligence by cooperating openly and harnessing network effects. 

Who should attend?

  • Senior level brand marketers and sponsors
  • Web Publishers focused on sports content, communication and community
  • Sports teams and governing bodies
  • Interactive Agencies involved in sports marketing
  • Web applications developers enabling sports initiatives 
  • Consultants and others working in sports marketing and Web 2.0
  • Educators  

How Summits work 

Summits are tightly-packed, half-day events. You will leave smarter and better connected than when you arrived. We do panel discussions from 1pm to 5pm followed by a cocktail reception and sit-down dinner. Each portion of the program is designed to educate and help attendees build relationships with fellow practitioners. There is no selling. Just teaching and learning. As always attendees will be encouraged to share their best practices and case studies through our online community site before, during and after the summits.  


Panel discussions 1:00 pm – 6:00pm

Panels are currently being formed.  Please check back for updates.sions 1:00 pm – 6:00 pm

Introductions and Agenda:  1:00pm to 1:30 pm 

Panel I: Measurement     1:30pm to 2:15pm
Measuring sports fans online: how many are there and why should we care?

Let’s get right to the bottom line: this panel is about quantifying the value of online sports properties. Is “sports” just another media buy or is there a sponsorship opportunity online? How is the sports audience different from more general online audiences? We’ll look at issues like: quantity versus quality of audience and exposure versus engagement and try to get to the bottom line – how sponsors evaluate sports properties online. 

 Expert Panel:
  • Daniel Aronson, Director Marketing Strategy, Media & Entertainment, IBM (moderator)
  • Mason Ellenberger, Team Sports Marketing Manager, Alltel Wireless
  • Jon Gibs, SVP, Vice President Media/Agency Insights, Nielsen Online, The Nielsen Company
  • Robert Fox, Senior Vice President, TNS Sport, Events, & Sponsorship
  • Steve Harris, Director, Performance Management, Clearspring
  • Seth Bardelas, Sales Director, Atlas Advertiser Suite
    Microsoft Advertiser & Publisher Solutions Group

Panel II: Engagement     2:30pm to 3:15pm  
How is user-generated content making sports sites more valuable?

Sports fans are highly active online, and they’re not just consuming content, they’re creating it too. This panel will explore some of the ways unique to sports that Web properties are engaging with sports fans in ways that are most meaningful to the fans. We’ll also discuss ways sponsors are building brands and driving sales from this engagement.  

Sponsored by Compendium Blogware

Expert Panel:

  • Bryan Biniak, CEO, (moderator)
  • Daren Tomey, VP Sales Compendium Blogware,
  • Greg Ambrosius, Director, National Fantasy Football Championship
  • Molly Kittle, Business Development  Bunchball 
  • Greg Wheeler, Vice President - Sports, GM R*Works

Panel III: Killer Apps: Mobile     3:30pm to 4:15pm    How do we leverage the third screen in the stadium and beyond?

Content doesn’t just sit on Web pages anymore. It moves from screen to screen and it is controlled by the fan. How are hand held devices changing the way fans experience sports, in stadium, and beyond? How can sponsors and publishers profit from opportunities made possible by the third screen?

Sponsored by

PlayAction, Alcatel-Lucent, ChaCha Search, Inc., KlickSports, & Plusmo Inc.

Expert Panel:

  • Ian Hall, Group Director, Octagon (moderator)
  • Kent Jordan, Founder - EVP Business Development , KlickSports
  • Krishna Vedati, Plusmo Inc.
  • Darin Leach, Director of Business Development , ChaCha Search, Inc.
  • Jitender Singh, Director - Digital Media & Entertainment, Alcatel-Lucent,
  • Jim Fawcett, Managing Partner, Exponentia

Panel IV: Social Networks     4:30pm to 5:15pm
How are teams, sponsors, and fans building valuable communities?

Being a sports fan is a social experience whether you’re at home, at the stadium or online. This panel will examine various forms of sports fan communities. It will also reveal how sponsors are driving brand value and sales by supporting and engaging with these communities in various markets even beyond sports.

Expert Panel:

  • Adonis Bitar ,Sr. Sales Engineer, Interactive Solutions  Telligent (moderator)
  • Pat Coyle, Executive Director, Digital Business,  Indianapolis Colts 
  • Kevin Chou, CEO, Watercooler Inc.
  • Marti Funk, VP, Client Solutions & Insights, Sportgenic 
  • Kenneth Hillman, Senior Director, Business Development, Small World Labs
  • Lauren Beyer, Social Media & Fan Outreach Coordinator, PGA Tour

Name Sales End Price Fee
Attendee Ended $249 $6.23

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