Social Media in Business


conversations matter

In A Nut Shell

The conference examines how social media platforms such as Facebook, YouTube, Twitter, are having a major impact on business practices and culture. How can these tools be utilised, how can you employ strategies within your company to increase profitability, sustain reputation and empower your employees to be brand ambassadors. Indeed should you employ internal social networks within your own organisation as a means of facilitating a sharing community amongst your employees, or should you use public open platforms?

These tools can be highly disruptive to any company and are changing the fabric of communications through PR and marketing, you can no longer sit back and watch this unfold, you need strategies in place, you need to know what to say, how to say it, and when to say it.

Conferences of this type ordinarily have a price tag of x4 or x5 the ticket price!

We are thankful to our sponsors who enable us to bring this conference to you at an affordable figure.

Register now and join the smart thinkers, stay ahead of the game!

“Social technologist Benjamin Ellis (@BenjaminEllis>) is holding live iPadio interviews with the Events speakers. Listen to those interviews here - and get notified of new interviews starting via Twitter (follow #smib09). If you want to ask questions of Benjamin and the speakers during or before the interviews Tweet @BenjaminEllis #smib09 with your question.

These live interviews will help everyone get the most from the Event’s by making sure that the right questions are asked, and answered!

Conversation Matters Speakers & Themes

09:00 - Registration, welcoming coffee
Peter Crosby

Social Media in Business Keynote - Peter Crosby of Viadeo

Peter is COO of Viadeo Europe and is responsible for European business development, sales & marketing.

Daren Forsyth


Daren Forsyth ( - A 15-year veteran of the digital media arena, Forsyth has earned the reputation of an energetic, dynamic and innovative business leader.

AM Theme

"Social Media in the context of Marketing & Public Relations"

Neville Hobson

"Strategizing Communication in a (Social) Networked World"

Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.

Katy Howell

"Moving Beyond ‘Bubble’ Communication"

Katy Howell (Immediate Future) - Dipping toes in Twitter and trialing Facebook are a great start, but for social media to have impact, brands need to take the plunge. Funnelling communities, mapping to business ROI and extending the communications beyond seeding promotions.

Eaon Pritchard

"Brand Engagement"

Eaon Pritchard (Geronimo) - How forward thinking brands are connecting with their customers in the on-demand, converged media landscape.

Trey Pennington

"Connections, Content, Conversations: Commerce"

Trey Pennington - The Social Media Game and the Questions People Play.

Mark Redgrave

"Sentiment and Intent: the hidden gems within conversation"

Mark Redgrave OpenAmplify - This session will investigate the value that social media holds and the implications for businesses, as well as providing guidance on how they can filter out the noise, understand the conversations and action it appropriately. It will also explain how this space is evolving and the role that the semantic web may play in the future.

Tim Callington

"The Challenge and Opportunity of Public Engagement"

Tim Callington (Edelman) - How accountability can still mean profitability in the digital age.

Maz Nadjm

"Sky Community"

Maz Nadjm (Online Community Product Manager, BSKYB) -

Panel Discussion

Panel Discussion - "Social Media in the context of Marketing & Public Relations" - Moderated by Jamie Riddell

A panel summarising the morning's presentations and providing the audience with a chance to pose questions.


Lunch - The Strand Palace Hotel provides reasonably priced lunches

PM Theme

"Applied Social Media in Business" - monitoring, measurement, development

Jon Ingham

"Using Social Media for Competitive Advantage"

Jon Ingham (SocialAdvantage) - Using examples, Jon will describe how organisations can increase the value they can receive from their investments in social technologies.

Joanne Jacobs

"Gordon Gekko Is Dead"

Joanne Jacobs (JoanneJacobs) - How Competitive Advantage is Shifting in the Social Media Age.

Oliver Blanchard

"Financial vs. Non Financial Measurement"

Oliver Blanchard (Brandbuilder Marketing) - Outlining the differences between financial measurement (R.O.I.) and non-financial measurement, then explaining why understanding that distinction is important to organizations.

Steve Lamb

"Social Media Enterprise"

Steve Lamb (Microsoft) - Exploring the professional use of social media in the enterprise. We'll discuss practical examples of successful strategies to embrace social media in the enterprise - improving profit and reputation

Ged Carroll

"Intent is the New Demographic"

Ged Carroll (RuderFinn) - Traditional marketing segmentation is proving of limited value in modern times, however the web and social media allows to think about a new demographic that of consumer intent.

Benjamin Ellis

"Crowd Sourcing"

Benjamin Ellis (Redcatco) - Can social media really outsource your thinking, reduce your support costs and speed development? Examples of what does and doesn't work.

Charlie Osmand

"Social Media Let's Get Practical"

Charlie Osmond (FreshNetworks) - Simple, straightforward advice on how to make social media work for your business.

Judith Lewis

"Online Reputation Management"

Judith De-Cabbit iLevel- What to watch, what to do when things go wrong and how to approach reputation management online including some famous mistakes.

Panel Discussion

"The Future of Social Media" - Moderated by Jamie Riddell

A panel discussion bringing together a summary of social media in business and predictions for the future.

5:30 END


Name Sales End Price Fee
Social Media in Business   Ended £190 £5.4
Social Media in Business - Early Bird   Ended £161 £4.68

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