Social Ad Summit by Social Times
Social Ad Summit is a full day conference held in NYC focusing on strategic issues driving the growth of advertising on social networks. We will seek answers to important questions that media buyers, brands and social technology executives face on a daily basis. We will also work to define how these parties can work together to develop more mutually beneficial relationships which help drive the industry forward. You can also learn more about the event, beyond what is provided below on the Social Ad Summit website.
Please note that we do not offer refunds on tickets sold. If you would like to transfer the tickets to another name please contact us at firstname.lastname@example.org
We also offer a reducded hotel rate with the
270 West 43rd Street.New York, NY10036
Over the next few weeks we will be announcing speakers who will attend this conference. We are currently in the process of lining up approximately 35 speakers. We will call on our network of thought-leaders, executives and friends to bring top tier speakers and topics. Additionally, we are welcome to reviewing submissions for speaking opportunities. Please send all requests to email@example.com.
We will be discussing important topics with the select group of attendees and speakers. Here is our current agenda:
Monday October 5, 2009
8:00 am - 6:30 pm - Full day conference at New World Stages
8:00am - 4:00pm
8:00am - 9:00am
8:45am - 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising/social marketing economy.
9:00am - 9:45am
“Mad Men” Of The Web
A conversation with some of the largest social web publishers about differentiating yourself in a sea of content. Are large publishers the new “Mad Men”? Is virtual currency the best monetization model or are new forms of social marketing programs the best way? What’s the difference in offerings between platform owners and platform developers?
9:45am - 9:55am
Social Times 10 Case Study
Ian Schafer, the CEO & Founder of Deep Focus will present the "Mad Men Yourself" campaign which was completed on behalf of AMC for this year's season of Mad Men.
9:55am - 10:05am
Social Times 25 Case Study
Brendan McGeever, CP Strategic Accounts at Context Optional, will speak about the Target "Bullsey Gives" program.
10:05am - 10:45am
How Marketing Changes in an Open Conversation
Marketers are being forced to adapt to a new environment in which brand messages are open conversations with existing and potential clients. Brian Morrissey interviews a panel of brand managers and agencies to talk about how they are adjusting to this new environment.
10:45am - 11:15am
11:15am - 12:05pm
Mobile Money, Mobile Problems
The social mobile space is booming with the rapid growth of the iPhone platform and competing platforms like Android. In this session we will be discussing the marketing opportunities in the mobile space, and how this compares to other locations like social networks and social applications.
12:05pm - 1:30pm
1:30pm - 1:40pm
Social Times 10 Case Study
Tim O'Shaughnessy, CEO & Co-Founder of LivingSocial, will speak about the marketing program they completed for TNT's program, "Saving Grace".
1:50pm - 2:30pm
Playing For Real Money
Social games have been leading the charge on social platforms. Over 50 percent of the top applications on Facebook and other platforms are social games and so far games have proven to be the most lucrative applications. This panel will explore the challenges of monetizing games and what opportunities exist for brands within games.
2:30pm - 2:40pm
Facebook Fan Page Success: Superpowered Fan Growth
Rahim Fazal, CEO & Co-Founder of Involver, will discuss how Us Weekly profited from earned media by growing its fan page from 2,700 fans to over 200,000 fans in 2 months.
2:40pm - 2:50pm
Social Times 10 Case Study
Carrie Kerpen, Co-Founder of theKbuzz, will discuss the Tweetsgiving campaign completed for the non-profit: Epic Change.
2:50pm - 3:15pm
3:15pm - 4:05pm
How to Turn Monopoly Money Into Gold
With the rise of virtual worlds and MMOs on social platforms, virtual currencies have become a large component of the advertising space. Whether it’s offer-based solutions or sponsored virtual gifts, there is real money being made in virtual economies and this session will dive into the details.
4:10pm - 5:00pm
Show Me The Money! Measuring Social Media ROI
Brands are spending $50k - $500k on ads and applications within social networks. With these new advertising investments, what’s the ROI and how are we measuring it? This session will explore creative campaigns that have been executed and will speak with the brands to find out what returns they’ve been getting.
5:00pm - 5:30pm
Jimmy Wales Keynote
Topic to be announced
5:30pm - 6:30 pm
Networking reception with open bar
If you have any questions, comments, suggestions or anything else, please contact us firstname.lastname@example.org.Read more »
|On Site Ticket||Ended||$597||$9.95|
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