Module 2: Your Marketing Plan (N. Phx)

8:00 AM – 8:30 AM: New SJN Member Orientation

8:30 AM – 9:30 AM: Fast Networking and Resume Reviews

9:30 AM – 11:45 AM: Module 2: Your Marketing Plan

11:45 AM   Specialty Groups breakout


Your Marketing Plan:  Resume, LinkedIn and Other Tools 

Build on your career vision and create a personal marketing plan. Assess your skills inventory, decide who you want to “dance” with and clarify the benefits you offer to potential employers and/or clients. You will develop a personal marketing strategy and a tactical plan for getting visibility. Learn how to communicate your value in spoken, written, and online media, with a consistent message across your elevator speech, resume, LinkedIn profile, business cards, and executive bio. Successfully communicating your value will help you during networking and in your interviews.


Learning Objectives for Module 2

1.       Define your marketing plan and brand.

2.       Distinguish between features and benefits.

3.       Differentiate your background using STARs.

4.       Develop a marketing toolbox with consistent messaging across Spoken, Written, and Online platforms.


Prework for Module 2

·         From Module 1: Emotions & Vision, you should have:

o   An understanding of how your emotions, confidence and attitude affect career management

o   Your short-term and/or long-term vision statement

o        Participant MiniWorkbook for Module 1:  Mange the Emotions



Participant MiniWorkbook for Module 2: Your Marketing Plan

Please print a copy to bring with you to the meeting


Name Sales End Price
SJN Event Volunteer   Ended Free
NEW SJN Attendee Ended Free
EXISTING SJN Member - With Donation   Ended Free
EXISTING SJN Member - no donation Ended Free

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Module 2: Your Marketing Plan (N. Phx) Tickets, Phoenix ...

8:00 AM – 8:30 AM: New SJN Member Orientation. 8:30 AM – 9:30 AM: Fast Networking and Resume Reviews. 9:30 AM – 11:45 AM: Module 2: Your Marketing Plan

Module 2: Your Marketing Plan: Resumes, LinkedIn, and ...

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