Silicon Alley Council Sept. 22 (6-9 pm) SaaS + Networking


Pt. II of a Series for Entrepreneurs & Tech Professionals

“How to Fail Miserably as a Cloud Software Provider”
Happy Hour Networking, Drink Specials, Appetizers

Recession? What recession? Companies in the SaaS Cloud are doing well: will be the first SaaS company to surpass $ 1 billion in annual revenue. American Express acquired 13% of Concur, the expense management software maker, for $ 251 million in cash to seal a mutually exclusive marketing partnership deal. And Taleo, a name both jobhunters and MNC human resource people trust, saw revenues jump 33% to nearly $ 192 million by July 2009.

Whether you’re building the next or moving all of your internal web based applications to a single distributed environment for delivery and management, you’ll need a complete solution – the technology has to be comprehensive, absolutely, but the business end is critical to your success too.

This month’s event is VERY exciting. We are going to hear directly from the creators of the revolutionary SaaSGrid SaaS Application server, who also happen to be the authors at SaaSBlogs, one of the most popular communities for Cloud and SaaS thought leadership! Apprenda’s CEO Sinclair Schuller will be giving a presentation entitled: “How to Fail Miserably as a Cloud Software Provider”. He’ll be discussing the key business and technical ingredients that make SaaS companies successful and why architecture reigns in the cloud.

You don’t want to miss this event. Networking time is expanded to before and after the presentation. Plus, you’ll have an opportunity to see SaaSGrid in action at the demo station setup for those that are interested.

In the meantime, you can find out more about Apprenda here:
The founders of Apprenda began working on SaaSGrid in 2005, and by 2007, was officially funded by investment from High Peaks Venture Partners.



6:00 – 6:15 Check-in @ registration desk, drink specials, networking

6:15 – 6:45 Appetizers, drink specials, networking

6:45 – 7:45 Presentation: “How to Fail Miserably as a Cloud Software Provider”

7:45 – 8:00 Q & A, drink specials

8:00 – 9:00 Demo station, drink specials, networking, raffle


$3 draft & bottled beer - Bud, Amstel, Coors, Miller, Corona

$4 house wine - Glass Mountain chardonnay, cabernet, merlot; Santa Marina pinot

$5 mixed house drinks


Public House
140 EAST 41st St. (Lex/3rd)
New York, NY 10019


Sinclair Schuller, Chief Executive Officer, Co-founder

Before co-founding Apprenda, Sinclair held positions at Morgan Stanley, Eden Communications, and the State University of New York (SUNY). Sinclair holds a dual Bachelor of Science in Computer Science & Mathematics with a Minor in Management from Rensselaer Polytechnic Institute, where he graduated Summa Cum Laude. Sinclair excels in understanding the economics of SaaS platforms and ecosystems, and is a frequent speaker and panelist at industry events.

Abe Sultan, Vice President of Engineering, Co-founder

Abraham focuses on coordinating engineering efforts and making technology choices. Previously, Abraham worked at SaaS vendor Informz and held a role as Director of Java Development at Eden Communications. Prior to that, he worked at SUNY as a lead engineer on a finance application that supported 40,000 users distributed across approximately 50 SUNY campuses. Abraham holds a Bachelor’s Degree in Computer Science from Rensselaer Polytechnic Institute and is a considered expert in the topic of SaaS and Cloud Computing.


Don't forget to bring extra business cards for networking & raffle!

RAFFLE -- A complimentary “SaaS Readiness Assessment”. This includes a detailed analysis of your company’s existing application architecture and what would need to be done in order to begin delivering it as a true SaaS offering. If your company does not have an existing product, Apprenda can substitute with a comparable offer of equal value and provide up to 2 hours of pro bono consulting time to help your company with your SaaS related efforts.




Name Sales End Price Fee
Silicon Alley Council Forum II: 9.22.09 (Tues) 6-9 pm Ended $10 $0.99

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