Seeing RED Workflows, FCP 7 and Motion 4 3D

Adobe RED Workflow presented by Kevan O'Brien of Adobe Systems:

Efficient RED Camera/Adobe Workflows—with No Transcoding or Rewrapping

Adobe and RED Digital Cinema Camera Company have collaborated to bring a truly native, color-rich, 4K tapeless workflow to Adobe CS4 software, allowing filmmakers to harness the full potential of high-resolution raw digital cinematography on the desktop.

Adobe Premiere Pro provides fast import of RED content without file transcoding or rewrapping images to another format, preserves image quality, and allows users to adjust playback resolution to meet the performance and image-quality needs of every post-production task. Native format support together with powerful real-time editing tools make Adobe Premiere Pro the hub of comprehensive, efficient, and flexible RED Digital Cinema workflows.


RED Rocket Technology presented by Torrey Loomis of Silverado Systems

Learn about using RED Rocket™ to power your 4K workflow. You'll learn about the hardware, the software, and the workflows employed to rapidly speed up working with .R3D 4K material. 

Further, you'll explore what it takes to hook into native 4K projectors and displays. 

We will present workflows  that use the following hardware and software: 

Apple Mac Pro 
Apple Final Cut Studio 
RED Digital Cinema RED Rocket™ card 
RED Digital Cinema ROCKETCINE-X Application 
RED Digital Cinema RED ALERT! Application 

Plus, discuss connecting with the following:

Sony 4K Projectors 
Sony 4K Displays 
Astro 4K Displays 

Food/ Refreshments

Torrey Loomis and Silverado Systems will be graciously sponsoring light refreshments. If you need a full dinner, there are delis on Townsend next to Adobe open until 6 and there are many eateries and a Safeway with sitdown eating and parking between 2nd and 4th at King. The Caltrain station at 4th and Kings has a Subway sandwich open all day until 11pm.

SF Cutters will be providing water, soft drinks and beer.

FREE Bu-Ray Burning station at Silverado thru Sept 30

We created a Blu-ray burning station at the new Silverado Studios  location in Folsom:

Through September 30th, this station is free to use. Just drop by with a FCP project and we'll be happy to let you use the station on an unlimited basis. Bring your own media and burn away.

Further, you can test your media on our Blu-ray equipped Panasonic 65"  plasma.

Call at (916) 760-0032 to schedule, or just email me at


Final Cut Pro 7 presented by Kevin Monahan of FCPWorld, and Peachpit Author

Kevin Monahan spent 6 months inside the walls of Apple testing and helping refine the tools of Final Cut Studio 2009. He will be demonstrating some cool tips not shown anywhere else in the world, including how to create your own custom Alpha Transitions. Don't miss this special presentation!


Motion 4 3D presented by Mark Spencer of Day Street Productions, and Rippletraining, Peachpit Author

Mark will show what's new in Motion 4 - we also have his new Peachpit Motion 4 book for the Raffle

Check out Mark's website - complete with useful tips and tutorials:

His training dvds are for sale here:

Motion has fast become one of the most popular apps in the FCS suite - learn to use it for great looking professional graphics in your demo reel, promos, and work.



Online ticket signup is active, no tickets sold at the door.

Everyone needs to carry photo ID, Students must carry school ID

one raffle ticket provided at entry, no additional tickets are sold.



Adobe announces 15% off Discount pricing for SF Cutters - full details below:


Artbeats is an SF Cutters' Raffle sponsor    value up to $299

Attendees are eligible to win a gift certificate for to one HD clip of your choice, worth up to $299 value  Check out the Video Podcast by award winning Steve Holmes "Real World Footage Effects" today

 Also Check out “Introducing NEW footage shot on the RED One Camera”


Class On Demand Training DVD: Training for Adobe CS4, GenArts Sapphire, Sorensen Squeeze, Final Cut Studio, Autodesk, AVID, Boris FX, Sony Cameras, Lighting and more!

Basic Training for Adobe CS4 Production Premium by Tim Kolb  value $99.95


Conoa Easy FX - 2 copies, value $109 each

6 unique plugins for adding effects to your film or video. Apply any layer as an alpha channel, create a toon look, make a glob, and smooth and tint your video! Just added: The Conoa EFX Keep Color plugin allows up to four colors to be subtracted or kept in your media. 


Coremelt: NEW Product: "Lock and Load" : $149


"Lock and Load" can take your hand held shaky cam footage and make it usable footage.

Just select the clip, analyze it in seconds and playback the smoothed clip. That's it, instant gratification, even on clips with complex rotation motion or camera zooms.

Lock and load is capable of intelligently ignoring foreground motion even on busy scenes or with dark backgrounds.


Creative Cow: Training DVD: Motion Design for After Effects Hosted by Eran Stern value $49.95

Training DVDs


Digieffects   NEW product :

Announces Camera Mapper, value $79

a plugin for After Effects which allows users to simulate a 3D scene from 2D stills or footage.  We worked closely with Mark Christiansen on this project and hope it solves a lot of problems for our mutual customers.  Mark is the author of The After Effects Studio Techniques books, and an industry veteran who has worked on several feature films including Avatar, Pirates 3, All About Evil and The Day After Tomorrow.


Digital Heaven - "Loader" NEW in SF Cutters Raffle  value $49

Drag, Drop, Done.

Loader is smart because you only need to choose the media destination folder on the first drop. After that, the folder is linked to the project making importing even faster and reducing the chance of misplaced media. If you've ever moved a project to another system and had problems with missing source files, you'll appreciate the way that Loader keeps imported media together in a single folder.


DV Kitchen by - - NEW in SF Cutters Raffle value $79

DV Kitchen combines an array of powerful, professional media publishing features into one easy-to-use, elegant, streamlined software program:

For example: DV Kitchen encodes stunning quality video to the award-winning x264 codec, Flash FLV, Windows Media and dozens of other formats.

DV Kitchen’s newly revamped Media Publishing room offers dozens of awesome options for publishing your movie on the web with a few clicks featuring presentation technology that will knock your viewer’s socks off.

DV Kitchen will resize images, encode them to jpeg (or several other formats), upload them to your web server, then write image embed tags for you in HTML or forum post formats.

And there's more: Check it out you will have a good time - watch the movies:


Equilibrium Debabelizer

Debalizer will not be updated for Snow Leopard but works well in Leopard, it appears to work in Snow Leopard but is not guaranteed.


Focal Press: several books


Genarts: NEW in SF Cutters' Raffle a one-month Sapphire full set rental for AE/FCP  value $169

See  Demo Oct 20th at SF Cutters -

We are pleased to also announce a special GenArts presentation for our Oct 20th meeting - and a Sapphire license will be in the Oct 20 raffle, when Sapphire plugins will be demoed.

For those who chose to rent Sapphire plugins here is a good deal: GenArts will credit you up to 2 months rental price towards the purchase of a full license within 6 months of the 1st rental.

Part visionary, part well-oiled machine, GenArts Sapphire for Apple FxPlug is the undisputed leader of visual effects. It earned this status by providing the perfect balance of creative control and efficiency. Sapphire is packed with over 200 state-of-the-art image processing and synthesis effects, including: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. It features unrivaled image quality, a unique organic look, and easy usability. Sapphire is responsible for so many Oscar-winning films, it should have its own seat at Nobu.

Free Trials are on the website:


IKeystogo Final Cut Pro 7  by Weynand value $2.99

Features Include

– A list of every Final Cut Pro 7 command, keyboard shortcut, and definition

– Organized alphabetically, as File Menus, and as Groups

– Complete search capability of the over 900 commands

– Definitions of every keyboard shortcut provides a quick learning tool

– Create your own favorites list of commands and shortcuts



Imagineer: mocha for Final Cut value $209  see Demo Nov 10th at SF Cutters

mocha for Final Cut

mocha for Final Cut is a stand alone 2D tracking tool designed for the Final Cut community. It is packed with features that help editors and VFX artists tackle more complex jobs and enable them to finish projects within Final Cut.


mocha for Final Cut generates solid 4-point tracks based on Imagineer's unique Planar Tracking technology, giving position, scale, rotation, shear and perspective matched tracks and exports the data to Final Cut Pro and Final Cut Express as XML files.

This node-locked license allows you to use mocha for Final Cut on a single Mac OS X workstation.


MotionVFX -  $200 gift certificate NEW in Sf Cutters raffle:

HD Motion Graphics Templates for Motion and After Effects


Noise Industries: (Retail Value $49)

This fourth month's effects pack of the Monthly Raffle Sponsorship program is our Noise Industries "DVShade EasyLooks 2.5".  
EasyLooks is a color grading plugin that gives you complete control over the final look of your video.  From diffusion and gradients to simple brightness adjustments and color controls, EasyLooks can make your image stand out. 
EasyLooks is built with FxFactory Pro plugin technology.  It has been designed for Mac OS X Leopard and will work in Final Cut Pro, Motion and Final Cut Express, as well as After Effects.
To learn more about FxFactory, our visual effects package for Final Cut Pro / Motion / Final Cut Express / After Effects, please visit the following link:


nVeil   NEW Technology value Introductory Price $99

A new creative tool for motion graphics on the Mac, nVeil creates unique visual effects by filtering source imagery through veils, 2D vector graphic line drawings, you can create.

Veils are chosen from the nVeil Library, created by you, or created by us for you.

nVeil is an FxPlug application working with Apple's Final Cut Pro or Final Cut Express.


Omni Group- planning and design software:

OmniFocus 1    value $79.95

OmniFocus is designed to quickly capture your thoughts and allow you to store, manage, and process them into actionable to-do items. Perfect for the Getting Things Done® system, but flexible enough for any task management style, OmniFocus helps you work smarter by giving you powerful tools for staying on top of all the things you need to do


Peachpit Press several books


Pond5  2 $100 prize certificates for Sept. .  

“Pond5 now has over 178,000 production quality clips, and has initiated a “Free Clip of The Week” program last month – there is a free clip up on the home page all the time that can be downloaded totally free.” 

Also you may wish to contact Pond5 if you have footage to sell, earn 50% on all sales. Upload instructions and deal specifics on the website

Free clip to download:


Redgiant Software: Magic Bullet 2009 is here!

Magic Bullet Looks $399.00 New
$299.00 Cross-grade
$99.00 Upgrade

Now you can define the style of your video or film with powerful imaging tools. Choose from 100+ Look presets, to help set the mood for everything from a wedding to the next Sundance original

Magic Bullet Colorista $199

An easy-to-use color correction plug-in that delivers great results quickly from within Final Cut, After Effects, Motion, Premiere Pro, or Avid systems.

Also REDGIANT Sample DVDs for everyone while they last.




Wiley Press one book



Adobe is delighted to offer SF Cutters members special pricing on Adobe software. Members can now save 15% on all Adobe products in the North American online Adobe Store.

As a member of SF Cutters you qualify to save 15% off your next Adobe Store order. Some key benefits of getting your software through this program include:

      All standard commercial Adobe products are eligible for the savings. See terms and conditions below

      The more you get, the more you save, since you receive a percentage discount off your total order

      Save on shipping by ordering the downloadable version, and benefit from instant registration as well


Here are the simple steps required to get your discount:


      You will be required to provide your name, e-mail address, validation number 72360, and association name code DVUG

      The Adobe Store URL with the embedded coupon code will be e-mailed to you. The email may take up to two hours to arrive. If it doesn’t arrive within that time period, please check your spam folder. If you have any problems receiving the Adobe Store coupon email, you may also contact Adobe Sales at 800-585-0774 from 5am to 7pm Pacific Time Monday through Friday. You will need to identify yourself as an association member and let the Adobe rep know that you are eligible for the 15% savings as part of your association membership benefits.

      The coupon code–embedded URL-- can be requested and used only once per three month time period

      Full terms and conditions are detailed at the URL referenced above.

Name Sales End Price Fee
Entry   Ended $10 $1.24

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