RETHINKING CORPORATE COMMUNICATIONS 2009: Delivering More Value In A Tough Economy, Conference & CCO Bootcamp

In its second year, RETHINKING CORPORATE COMMUNICATIONS is an interactive and intimate conference for corporate, government and non-profit communicators. Learn from the most perceptive thought leaders the skills and best practices essential for business success this year. You get the big picture trends and issues from stirring keynotes by leading-edge experts. And you get real-world practical advice through a pre-conference bootcamp, best-practices panels and case studies by some of the most knowledgeable and experienced experts and practitioners. In addition, you get serendipitous insights and advice during the four expert-led Research Roundtables. And did we mention the fun and networking? Read News Release: Delivering More Value in a Tough Economy: Brainstorm with 17 Thought Leaders)

This year there are "economy-driven" topics, but we have also built in plenty of sessions that will give you the edge on what's next, and what you need to be doing this year to  deliver more value and ROI. Here are some of the critical questions we'll be addressing in this conference:

  • In this tough economy, what are the best strategies and techniques to measure and prove the value of corporate communications?
  • When so many employees are feeling afraid and distrustful of their employers, how can communicators help keep them engaged and productive? 
  • What should corporate communicators be doing to prepare and manage through continuous change and crisis?
  • What lessons can be gleaned from the masterful blend of new and traditional communication channels and grassroots community organizing the new President used to win election? 
  • What about the explosive rise of social media? What about it must corporate communicators understand to survive in their careers and as a profession? 
  • What, exactly, does organizational “transparency” mean, and what should communicators be doing to help their employers and clients “get it.” 
  • In this new media world, what new roles should communicators be playing and how should their department be reorganized? 
  • What are the keys to shift from "marketing to" to "marketing with”?

If you are struggling with any of the issues above, and need to come up with a game plan for your bosses and clients, don't feel alone -- join us! Rethinking Corporate Communications brings together corporate communications, marketing and PR thought leaders to learn, be challenged, share and brainstorm about the future of business communications and our profession. Register today..

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