Join Casting Director Renita of Renita Casting and a panel of Industry Experts for a Q&A evening about working in the business of "Very Very Short Films" aka COMMERCIALS! Tuesday November 18, 2008 at MAGICOPOLIS in Santa Monica, CA

Tickets for the Commercial Panel are now:
 BUY 1 get 1 FREE!
Buy your ticket now....
and bring a friend with you 
the night of the event! 
The TWO of you get in on ONE ticket.
(This offer applies to ALL TICKETS! Those purchased prior to this announcement and those purchased from here forward.)



Please join Casting Director Renita of Renita Casting along with five other industry experts for a Q&A evening about working in the business of  "Very Very Short Films" aka COMMERCIALS!

This panel will be on hand to candidly answer your most pressing questions about what it takes to be a FREQUENTLY WORKING, HUGELY SUCCESSFUL, COMMERCIAL ACTOR!

Our industry experts include:

1 Commercial Casting Director
2 Top Commercial Agents
2 Highly Successful and Recognizable Commercial actors
1 Top Commercial Director

Seating is limited for this very special night, so purchase your tickets now.    

When:          Tuesday, November 18, 2008
Time:            7-9 PM
Location:      Magicopolis 1418 Fouth Street, Santa Monica, CA 90401
Price:           $20.00 per ticket

HOST/PANELIST: RENITA (Casting Director)

In full belief that the casting process could be INSPIRING and FUN, Renita founded Renita Casting in 1999.  Since then, she has cast hundreds of commercials, music videos, new media productions, TV programs and two notable feature films: SPUN and Sarah Silverman’s JESUS IS MAGIC.  Renita’s most recently completed commercial campaigns include: Burger King, Popeyes, Avis,,TJ Maxx, Playstation, PETA and more!  Known also in the music video community for her versatility and creative eye, Renita has cast such heavily rotated videos as The Killers hit, Mr. Brightside, Maroon 5’s She Will Be Loved, and Madonna’s Music, as well as videos for artists including Incubus, Destiny’s Child, N’Sync, Christina Aguilera, Nas (Grammy Nominated), Britney Spears, Kid Rock and Pink among others.  Renita would best describe her mission statement and place in The Entertainment Industry as “Passion in Action”.  Nothing gives Renita greater joy than helping to transform her community through inspiration and full self-expression!  With that in mind, Renita has co-created the first ever TRANSFORMATIONAL DECLARATIONS CD FOR ACTORS.  This amazing tool for actors at all stages in their career is a must have for every actor’s “toolbox”.


Born in the UK, Sam Cadman made his directorial debut with the hit comedy series Trigger Happy TV, before moving into commercials. Now living in LA, he imbues an underplayed comedic sensibility into all his work, and has directed award-winning spots for Burger King, Fox Sports, VW and Sprint among others. He's currently in development on his debut feature, War Of The Flea.

PANELIST: CHAIM MAGNUM (Co-Owner LemonLime Agency)

Chaim Magnum has been a leader in the Commercial Agency world for over a decade.  As one of the founders of Dragon Talent, an agency that focused on hip and cutting edge talent, Chaim’s latest venture is LemonLime Agency-Talent with a twist. LemonLime has maintained its street edge, while adding a more accessible and wide reaching talent base.

Chaim's clients have appeared regularly in commercials such as iPod, Gap campaigns, Pepsi, Levis, Verizon and hundreds of other national and worldwide commercials.  The attention given to the most current trends in Commercials, Music and Art has earned Chaim the unique place of being one of the most sought after agents in Los Angeles and the business.


Fawnda McMahan is one of the most sought after commercial acting coaches in Los Angeles.  Known for her work in countless commercials, Fawnda quickly established herself as one of the "bookers" in the business booking 29 spots in 3 years.  She is a well respected guest teacher at SAG conservatory and a member of the commercial peer group at the Academy of Television of Arts and Sciences.  She is passionate about the commercial format and likes cupcakes.
PANELIST: LAURA SOO-HOO (Owner Reign Agency)

Over the past nine years, Laura Soo Hoo has established herself as one of the most prominent commercial talent agents in the industry.  After getting her start at Acme Talent, Laura briefly moved to Special Artists before making her way to the Osbrink Agency.  Here she found her niche in the business by focusing on what she loved: comedy.  At Osbrink Laura proved instrumental in expanding the agency, simultaneously heading both the commercial and theatrical divisions.  Last year Ms. Soo Hoo took the next bold step in her career by opening the Reign Agency.  Reign, located in Santa Monica, has a client base of some of the industry's most talented performers, working not just in her core commercial business, but also in television, film and print.  In 2006, Laura won the Seymour Heller Award for Excellence as Adult Commercial Agent of the Year by the Talent Managers Association.


Kevin E. West has been a working actor in Los Angeles since 1990. He recently shot a Series Regular role for the TV Pilot, Bourbon St., and his television Guest Star / Co-Star roles include CSI, 24, LOST, NCIS, Desperate Housewives, Alias, Judging Amy, Resurrection Blvd. NYPD Blue, The X-Files, Oh, Baby, Angel, VIP, Seven Days, Diagnosis Murder, Melrose Place, The Pretender, In The House, Matlock, Young and the Restless, Bold and Beautiful, Passions, General Hospital, Santa Barbara, Port Charles, The Texas Cheerleader Story and many other TV / film credits.  Additionally, Kevin is the Founder/President of The Actors' Network, which is the most recognized and endorsed actor's business organization in the history of the U.S. The Actors' Network has been featured on Entertainment Tonight three times, CNBC twice, as well as winning back-to-back "Reader's Choice" awards from BackStage West in 06 / 07.


Purchase your ticket NOW and bring another ACTOR with you the night of the event, to get in ABSOLUTELY FREE!


Name Sales End Price Fee
Bel Air Film Festival November 18, 2008 - Commercial Panel Ticket BUY NOW Ended $20 $0.99

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