PR, Marketing and Social Media Bootcamp for Non Profits-Cape Cod

PR, Marketing & Social Media  for Non Profits
Saturday,May 30, 2009 / 9am-4pm- Hyannis, MA

Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken.  These marketing principles are simple to fix and crucial to the long-term success of your organization.  Make sure your organization gets a clean bull of health by seeing if you violate “The Top 10 Slaughtered Marketing Rules at Non-Profits”. 

Non profits struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media with this step by step tutorial.

Social Media is a big buzzword, but still confusing to so many business owners and non-profits.  How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you've had? Learn how to ensure you're participating in the conversation about your organization online

By the end of the day, you'll have a slew of new tools in your arsenal to ensure your non profit is being heard loud and clear, raising donations, volunteers, public education and client awareness. 



9a-11:00: PR

  • What is PR?
  • What is a press release and what is a “pitch”?
  • NEWs worthy ideas
  • S.W.O.T. out an idea
  • Basic outline of press release
  • Added value for your pitches
  • How the media works and how to reach them
  • How to make your release work for you beyond traditional media
  • Free ways to spread the word online
  • Do’s and Don’ts after you get the press

11-noon Lunch Break

12-2: Marketing Rules

  • The Top 10 Slaughtered Marketing Rules at Non-Profits

2-4: Social Media 101

  • Developing a Social Media Policy
  • Using Social Media for your constituent groups
  • Integrating Operations into Social Media
  • Effective campaign case studies
  • Specific uses for Twitter, Facebook, LinkedIn, Ning
  • Demographic studies

Name Sales End Price Fee
Business Pass, Hands on Social Media & PR for Non Profits Ended $49 $1.23
Non Profit Pass, Hands on Social Media & PR for Non Profits   Ended $19 $0.99

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