Pricing Seminar - Strategies for Income Growth!

- Sold Out -  

Unfortunately the Pricing Workshop is now Sold Out.

If you would like to be added to the waiting list, please contact Melissa Cooper, Marketing and Events Assistant, at or (215) 557-7811 x24.


Pricing Seminar - Strategies for Income Growth!


Pricing is one of the most sophisticated tools available to arts managers – even small adjustments can make a significant difference to income and volume of sales.  This pricing seminar gives an introduction to key concepts in pricing strategy and implementation and will be followed by your own one on one consulting session with one of our moderators.


Case studies will be used throughout to illustrate different pricing strategies used to maximize income and optimize sales volume.  The case studies will be drawn primarily from experience with performing arts institutions.

This pricing seminar will be led by Tim Baker and Steven Roth of The Pricing Institute. The Pricing Institute is a joint venture between arts consulting practitioners in the US and UK (Baker Richards Consulting, Steven Roth, and WolfBrown) devoted to helping arts organizations develop pricing strategies that maximize income and optimize occupancy.  The Institute’s goal is to be the thought leader in pricing research and best practices for profit and not-for-profit performing arts organizations and institutions in the realms of theatre, music, opera, and dance in the US and UK. To learn more about Baker Richards Consulting, please click here.

This special pricing seminar is limited to 12 organizations only!!!  Each organization can have a maximum of 2 people attend the sessions. Registration is first come, first serve. The fee for this two-day seminar is $125 for the first person and $50 for the second person. We encourage each organization to send two people who are involved with the pricing decisions.

A limited number of scholarships are available, please contact Kendra Lawton at 215-557-7811 ext 38 for more information.


Pricing Seminar Schedule

Tuesday, March 11

8:30 - 9:00am        Registration & Contiental Breakfast

9:00am-12pm        Seminar / Discussion

12:00-1:00pm        Lunch Break (provided)

1:00-4:00pm          Seminar / Discussion


Wednesday, March 12

A series of 50 minute, one-on-one consulting sessions with Pricing Institute members.  Each organization can bring a maximum of two members to their scheduled consulting session. Sessions will be scheduled ahead of time, but consultant assignment will happen at the end of day one. Someone from the Cultural Alliance will contact you to set-up your consultation session.

Marketing Workshops are generously underwritten by the Phoebe W. Haas Charitable Trust "A". Additional support is provided by a grant from The Pew Charitable Trusts.

Name Sales End Price
First Attendee   Ended $125
Second Attendee   Ended $50

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