This is where Social Networks, Traditional Media and Technology Come Together
News Distribution Specialists
Human Resources Recruiters
Bloggers and Micro-Bloggers
PR and Media Managers
And anyone who wants or needs:
-Digital skills that will increase web presence,
-Enhanced reputation management tools,
-Increased ability to brand online
-Increased Targeted Web Traffic
-Knowledge of New Platforms for News Distribution
Culture Fish Media will hold this workshop in 4 Greater China Cities:
■ Beijing ■ Shanghai ■ Guangzhou ■ Hong KongEach workshop will be for a full day.
The workshop program includes classroom teaching and and active group participation. Resources will be provided for follow-up study.
Workshop facilitators are:
■ Lonnie B. Hodge, MA, MFA (Writing), PhD; CEO, Culture Fish Media; Blogger; National Endowment for the Arts Fellow in Writing; Professor of English and Psychology; Author of numerous Books, Chapbooks, Produced Plays and hundred of Articles in Trade and Literary Publications; Task Force Delta Think Tank Member for Army War College; China Speakers Bureau Member; Asian Creative Skills Training Council Member; Consultant for Coleman Group and Standard and Poor....
■ Des Walsh, Social Media Consultant and CultureFish Media Associate; International Speaker and Social Media Consultant; CEO of the communications consultancy he founded, The Webarts Company; Director in the Policy Branch of the Australian Schools Commission, with specific responsibility as Executive office for national programs in Education and the Arts, Innovation Projects and Educational Evaluation; Assistant Director, Cultural Activities, New South Wales Premier’s Department; National Program Coordinator for the Australian Bicentenary; Executive Officer, New South Wales Bicentennial Program; Director, Information and Education for the Federal Government’s Human Rights and Equal Opportunity Commission; Foundation Member of the Asian Creative Skills Training Council...
In this intensive, one day workshop (7.5 hours including breaks), participants will be provided with an overview of current resources and opportunities for news dissemination and public relations campaigns, under the broad heading of "the digital /social media release".
The facilitators will provide a "helicopter view" of the terrain, both in China and internationally, and then lead the group in:
■ examination of current practice, available resources and opportunities for more effective use of the resources
■ an intensive group exercise to produce an "ideal" digital/Social media release
■ group review of how effective the release is likely to be and lessons learned.Participants will then be provided with an online tour of resources and examples of digital media releases, followed by an open Q&A session. The day will conclude with a wrap-up by the facilitators.All participants will be provided with resource documentation,including links to a wide range of helpful online resources for further study and skill development.
SUMMARY, PROGRAMME, CONTEXT
Why relying just on 20th century, traditional media release needs 21st century, digitally networkedalteration as the environment has changed expectations and processes for news and PR dissemination.
WHY DIGITAL MEDIA RELEASES?
Rich possibilities of a digital/social release for getting story out and found and the hidden power and value to your online properties.
■ more channels of distribution
■ consumers determining how they will access news
■ more findable via Baidu, Google etc-
SEARCH AND FINDABILITY
-some search wisdom from Professor HodgeYou may have a great story but if the netizens cannot find you, what use is that?
■ SOCIAL MEDIA
■Social Media and the Social Media Release -
■ social media overview - Facebook, del.icio.us, Digg, Stumbleupon, MySpace, Xiaonei, Tao Tao and others■ social media enablers and risk factors
■ employing social media to expand your reach and get greater consumer buy-in
■ How to succeed as a player - social media not a spectator sport
■ Social Media Release, what is it and what does one look like?
■ List resources available online
■ Demonstration of how to create a digital/social media release
Intensive Group Project
■ Facilitated exercise in group development of a digital release, using online newswire resources
■ Form two groups, each facilitated by one of the presenters
■ Collaborate to produce a digital release by the whole group
■ Group review and learning from the exercise
■ List takeaway learnings
RESOURCES FOR FURTHER STUDY AND PRACTICE
This section will include a tour of helpful websites and blogs and a critique of participants/competitor9s sites if requested..
Other live presentation sites:
Hong Kong: http://pr-20-hongkong.eventbrite.com
ALL PROFITS BENEFIT CFM9s CHARITY INITIATIVES: THE LIBRARY PROJECT EARTHQUAKE FUND, THE DREAMBLOGUE HANDICAPPED INTERN PROGRAM, AND THE READING TUB
Read more »
Eventbrite - CultureFish Media presents PR 2.0: Master Practical Tools For Digital Success - Friday, June 20, 2008 at Cultural Fish Training Center GZ, Guangzhou, GZ.
Eventbrite - CultureFish Media presents PR 2.0: Master Practical Tools for Digital Success - Friday, July 18, 2008 at Culturefish Media, HK, HK. Find event and ticket ...
Praise forPR 2.0 “An ‘easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR …
... Post Penguin 2.0 Success Review for Dive Master ... Post Penguin 2.0 Success Review for Dive Master Insurance Delights Digital ... Public Relations;
The book offers a step-by-step lesson plan on Marketing 2.0 for organizations that understand the growing power and influence of social media and digital ... and Tools for Succeeding in the Social Web – Deltina Hay This book is a quick, practical ...
business2community.com • 6/5/2011
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success ... master of your domain. For example, Joel Comm has mastered the Google Adsense niche and brands himself using his …
Mashable • 2/5/2009
[Participants will] master the specific set of skills and tools needed to carry out every one of their ... by a management expert with a distinguished track record of real-world success. Consider this recent testimonial from an attendee in a similar ...
Digital Journal • 11/25/2014
"We will publish our research and interact with peers--it's critical to the success of a research organization. There is an obvious aspect of marketing, PR and being visible contributors ... Yahoo's social search engine My Web 2.0, for example, allows ...
ZDNet • 8/4/2005
DataCash's GateKeeper:2.0 is the first fraud ... 2013 will provide merchants with practical strategies to afford them a stronger opportunity to make their expansion plans into new geographical or digital markets a success. About MasterCard MasterCard ...
Market Watch • 10/7/2013
Even the U.S. Chamber of Commerce recently weighed in with "College 2.0: Transforming Higher Education Through Greater ... which could then become great tools for undergraduate teaching. Many worthy projects in the digital academy are indeed moving …
The Chronicle of Higher Education • 4/8/2012
Will this show be the beginning of a new Latino Explosion 2.0 or will it become ... the concept for ‘East Los High’ was developed. So on a conceptual level we knew what we wanted to do, however on the practical side it was much more difficult.
Examiner • 6/19/2013
Take a PR firm that represents a ... What outcome constitutes "success"? How does social media impact print and broadcast coverage? Lend an ear. Make sure you hear what's being said. There are free tools that monitor social media, such as Google …
PR Week • 11/1/2010
One reason I was looking forward to reading Walter Isaacson’s new biography of Steve Jobs was my hope that ... during an interview in Cupertino, an anxious PR handler cut me off by saying, “I thought you agreed …
PLOS BLOGS • 10/28/2011
Take the case of James Andrews, who was working early this year at the PR ... 2.0, a descendant of the "knowledge management" movement in the '90s, is to reroute the information traveling through corporations, undermining rigid hierarchies. Tools from ...
Businessweek • 12/3/2009
What are Weekend Sessions? Unique challenges demand unique wisdom to resolve. In today’s fast pac...
FREE TELESEMINAR! Jo Della Penna is living proof that you can be a successful and profitable ent...
You have heard how everyone is able to network using social media... over 1 billion people use s...
Join us as Master Certified Negotiation Expert, Wayne Paprocki, explores the seven essential comp...
Presented by Bilal Saleh, Principal Partner at E-Nor responsible for the US Southeastern region b...
Presented by: Joe Yazbeck, Founder & President of Prestige Leadership Advisors. Joe has delivered...
Join SNHS CCR&R for this informative professional development opportunity for Infant and Toddler ...
While training is a critical component to drive better adoption, it is not enough. To make the mo...