Optimize Your News Releases Workshop, Calgary, AB.

This workshop will show you how to optimize your media releases (and any other content you post online) so that it is discovered by browsers, bloggers, search engines and the social media networks. You’ll learn how to set up a template for your release, select the best keywords for your message, build anchor links to guide the search engines to your content, distribute your release to online news release posting services, set up a monitoring program to track the results of your efforts, and invite comments and feedback on your release from bloggers, online journalists and customers. This workshop is not for beginners! If you have not posted content online to another website before, you’ll want to take the Social Media News Releases Workshop before you take this workshop.

You'll learn to:

  • Write copy that will ensure the release gets indexed by search engines
  • Select effective keywords for your message
  • Post your news releases online on a number of highly visible websites
  • Determine the best keyword density for your release and your landing pages
  • Create tags for your release for the search engines
  • Select the best social media networks for your message
  • Bookmark your release in social media networks
  • Enrich your release with video, audio and photos
  • Create an RSS feed for your news and releases
  • Ensure Google News, Yahoo News and search engines index your release
  • and much more…

$150 before the early bird deadline, $175 thereafter.

Early bird deadline: November 7

Complete your registration by this date, save $25 and access the workshop resource materials in advance of the workshop. Save money, get a jump on things, and maximize your workshop experience!

Please note: Your fees must be paid in order for your registration to be considered completed. If you choose to pay by credit card with PayPal, you will receive a receipt from PayPal. You will receive the instructions on how to access the workshop resource materials as soon as we receive payment notification. Many participants report the resource materials worth the cost of the workshop alone.

If you choose to pay by credit card over the phone, you will receive a receipt for your payment and access instructions for the workshop resource materials as soon as we process your payment.

If you choose to pay by cheque, you will automatically receive an email confirming receipt of your registration form as soon as you submit the form. Please consider this email your invoice. You will find our mailing address below. If we receive your cheque before the workshop, we will send you the access instructions for the workshop resource materials in advance of the workshop. Otherwise, we will provide you with a receipt and access instructions at the workshop. Please make cheques payable to: RiverCity Productions, 125, 11215 Jasper Avenue, Edmonton, AB, T5K 0L5.

Questions? Please see the workshop category in the FAQs section at www.mediamag.ca. There you will find the answers to the questions we have been asked most frequently during the three years we have been offering workshops in Alberta. You will also find testimonials from workshop participants, our workshop cancellation and transfer policies as well and background on the workshop instructor. If you still have questions, please call at at (780) 695-5675. We’d be happy to speak with you.

Name Sales End Price Fee
Workshop alumni Ended $150 $3.75

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