MarketingExperiments Live Landing Page Optimization Workshop - Boston, MA (October 7 2009)

Maximize the Effectiveness of Your Landing Pages and Increase Your Conversion Rates (Attendees have seen up to 300% lifts)

Learn how to Optimize Your Landing Pages in Just 8 Hours + Achieve Professional Certification

Boston, MA
October 7, 2009

The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn’t developing a way to test (there are many tools for this). The challenge is discovering what changes to test.

MarketingExperiments' Landing Page Optimization Certification is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen paths.

It features live optimization and advice from the optimization experts at MarketingExperiments.

Every single moment is carefully planned to help you increase your revenue. There are no vendor presentations, no industry speeches, and no repeat sessions.

Proven To Deliver Results in a Difficult Economy

In a softening economy, marketers look for ways to improve their results. Whether you're going to focus spending on lower-cost tactics or try to grab market share when competitors cut back, you'll want to apply strategies with proven ROI. Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and sales.

Previous attendees have achieved conversion gains of up to 300% after taking this course

This course provides you with the right information and tools to immediately start applying what you have learned to your websites.

Matt Celano, one of our previous attendees, reported he was "hoping for a 10-15% lift in conversions" by applying what he learned from this certification course. Instead, the page he launched after taking our certification course in landing page optimization achieved a 300% lift in conversions.

This is one example among many others that we have seen from students that attend the Landing Page Optimization Professional Certification.

Live Optimization Experts will be at the event helping you to design the best possible landing pages

At the Landing Page Optimization Certification in Boston, MA, you'll discover exactly what you need to change on YOUR key landing pages. Every single moment of the day is carefully planned to help you increase your revenue. The workshop features live optimization and personal advice from the optimization experts at MarketingExperiments.

Reserve your seat today.

Learn - Optimize - Achieve

1. LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages.

  • Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization.
  • Receive over 307 pages of actionable content - all carefully arranged to make it easy for you to apply to your own website.
  • Discover exactly how the New York Times increased sale conversion by 1,052% and how the largest SQL server user database increased subscribers by more than 121%.

2. OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths.

  • Work through each element of your key landing page using an easy-to-follow set of optimization checklists and worksheets.
  • Receive expert help from the MarketingExperiments team as you develop your new optimized pages.
  • Watch the MarketingExperiments team optimize attendee landing pages and gain insight you can apply to your own pages.

3. ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments.

  • Earn your designation as a Certified Professional in Landing Page Optimization and receive your certificate and your official designation.
  • This certification can be used as reference on your web site or even your résumé.


The Landing Page Optimization Workshop will be led by one of the most experienced website optimization teams in the world. For each training event, there will be one main instructor accompanied by a senior research analyst in order to deliver the best content and teaching. The instructors and analysts include:

Main Instructors:

  • Dr. Flint McGlaughlin - Director of MECLABS Group

Research Analysts:

  • Jimmy Ellis - Director of Optimization Research
  • Aaron Rosenthal - Director of Channels Research
  • Andy Mott - Senior Research Analyst
  • Ana Gabriela Diaz - Senior Manager, Research and Strategy
  • Boris Grinkot - Senior Manager, Research and Strategy

Location and Date

What makes Boston unique? This city is a wonderful blend of stylish, sophistication, and historic New England charm. You can easily uncover the city’s past while enjoying its distinctively modern edge. Year round Boston's calendar is brimming with exceptional musical and theatrical productions and annual performances, new exhibitions and timeless favorites, walking tours or trolley tours, ethnic festivals and festivals of Food & Wine.

Location: Westin Waltham-Boston
70 Third Avenue
Waltham, MA 02451
Date: October 7, 2009
Agenda: Click here to view

Name Sales End Price Fee
Attendee Seat Ended $995 $9.95

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