The ROI of Managing your Online Reputation & Brand presented by Sterling Cross Communications

People are talking about you online. Do you know what they are saying? Is it good or bad?

Bad reviews, comments, or complaints can be costing you business every day.

Do you know how to respond? Do you have a contingency plan to handle an online communications crisis?

Why does it affect you?

89% of US Online Buyers read customer reviews before they buy - 43% most of the time, 22% always.

Join us April 28th, 2009 from 8:30-10:30 AM in the Learning Center at the offices of Offices of Lurie Besikof Lapidus and Company LLP; 2501 Wayzata Boulevard; Minneapolis, MN 55405

Christopher Lower, Co-owner of Sterling Cross Communications will open your eyes to the status of your brand and reputation online, how to monitor and manage it, and what to do to improve its condition.

We’ll discuss:

·         How and where to monitor what’s being said online about your brand, your company, and you.

·         Strategies and steps to take to respond to information already posted.

·         Strategies and steps to take to have negative information removed, mitigated, or retracted.

·         Components of Crisis Communication plans for online issues.

·         Performing Customer Service online.

·         Tools and solutions to use that are effective and provide costs savings.

About your Presenter:

Chris’s Background:

Chris has over 17 years of marketing, PR, and strategic consulting. He has 10 years of focus on emerging web technologies and their use in marketing – Blogs, Podcasts, Viral Campaigns, Social Media (Linkedin, Twitter, etc.), Wikis, webinars, RSS, and Mobile technology solutions.

Sterling Cross is the firm behind Social Media campaigns for over a dozen clients including moto-i, The Bailey Consulting Group, Augeo Benefits, Baja-Sol, and several other clients, that do business in both the B2B & B2C space.

For More information visit:

To check out Chris' blog:


Name Sales End Price
Early Bird Admission Ended $85
Regular Admission Ended $100

On the Web

D. B. Wienke, Online Media

Do you want to manage your online reputation? ... authentic to lift personal equity online LinkedIn is a trademark brand which ... earning return on investment by ...

Sterling Cross Group :: Case Studies

Online Reputation Management; ... The team at Sterling Cross managed the project through discovery and design testing, ... Sterling Cross Communications. Maple …

YIQING SUN, Public Relations and Communications

... Public Relations and Communications: The authoritative source of YIQING SUN's personal information, ... Manage your online reputation ...

Online brand reputation or social media monitoring tool ...

Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded ...

Reputation Management | BizActions | Thomson Reuters

Archive for 'Reputation Management' ... See the crazy spelling and the total abomination that is presented as ... “Your the winner of £780,000 British STERLING ...

Online Revealed Canada Agenda

Reputation Management · ‘Online Reputation Management ... Presented by Andrea Mann Senior Brand ... measure return on investment, connect online activities ...

Alina Lara Braverman, Internet

Alina Lara Braverman, ... Presented to the UN on behalf of The International Council of Russian Compatriots, ... Manage your online reputation ...

Northern Virginia SEO Services and Social Media by KME ...

... and Online Reputation Management for small and ... is professional care and feeding of your online reputation paired with ... Online Communications ...

Welcome to the blog from the UK team at Reputation ...

... the focus was on managing your reputation in a ... a brand led business. John Ludlow presented how he had ... reputation requires cross ...

Return on Investment) ROI | | Page 3 - | Insight and ...

Posts about Return on Investment) ROI written by ... brand, reputation, ... Managing and measuring your social media effort properly requires thinking about ...

Overview of the 3 Great Social Media Management Tools

Social media evolved from mere fad status to one of the most effective online ... ROI. Streamlined for B2B social media, Oktopost will work best in generating the most traffic and conversions from your LinkedIn marketing campaigns. Better Message ... • 11/21/2014

The Prize At The Intersection Of Payments And Retail Advertising

We do this specifically by bringing product-level marketing dollars into the merchant transaction in real-time, both online and in-stores. KW: What is your ... brand and a consumer. Bolseth is an experienced, innovative technology executive with a ... • 11/21/2014

All the media moves

According to ROi Africa managing director ... but which has developed a solid reputation with its range of clip-on baby monitors, she says “I am thrilled to be joining Snuza, as I have long admired their brand and the work they have done internationally ... • 10/31/2014

Six Proven Ways to Leverage the Power of Your Customer Network

That means managing your ... New Communications Research, "2009 Tribalization of Business Survey" found that the top business objectives of online communities are as follows: Increase word-of-mouth (38%) Increase customer loyalty (34%) Increase …

Marketing Profs • 4/13/2010 Acknowledges Reputation Rhino as the Eighth Best Reputation Management Agency for the Month of November 2014

As these assets go through different stages of usefulness or functionality, IT teams must constantly manage the process, which takes them away from other more important tasks and saddles them with mundane contractual obligations, maintenance reviews ...

SYS-CON Media • 11/12/2014

Search and the Brand

Inc. presented ... personalities in online marketing. Ryan volunteers his time with the Interactive Advertising Bureau, Search Engine Marketing Professional Organization, and several regional non-profit organizations. Ryan is Managing Partner at Kinetic ...

iMedia Connection • 3/1/2006

High Point Market Sets Array of Educational Events

Presented by the High Point Market ... to help you manage your time for maximum results with minimum effort; align your income with your core values; identify your top strengths; hire team members that complement your strengths for greater ROI; find ...

Furniture Today • 10/8/2014

Future Proofing Your Digital Assets

Branded assets, artwork, print or online layout designs and photographic materials are all digital. While the lines are blurring between pure digital asset management (DAM ... the area of marketing and strategic communications for brands to consolidate ...

CMSWire • 10/29/2013

A Brand Roadmap For Optimizing Relationships

Clearly, we are past the age where the proliferation of these relationships are driven primarily by gut instinct and the personal affinities of management ... reputation in the marketplace? Is that the company that you seek to keep and can your brand ...

MediaPost • 5/13/2014

Seven unveils new formats as boss vows to be number one until at least 2020

There are simple answers: the ongoing interdependence between corporate reputation and corporate brand ... cross promotional tools for its content. Media agency Atomic212 chairman Barry O’Brien praised the network for the integrated approach it …

Mumbrella • 10/29/2014