Like it or not, software-as-a-service (SaaS) is causing a fundamental shift in the software industry. SaaS is revolutionizing how software is delivered and is transforming the business make up and nature of software companies.
Anyone who produces and sells software will need to tackle the challenges and opportunities presented by this Tsunami-like business shift. Whether in start-up mode or an established player you will need to address the technology, financial, sales, marketing and operational implications of SaaS.
This SaaS Symposium is for software executives who are responsible for addressing SaaS in their organization and would benefit from the combined experiences of SaaS industry experts, and software firms who have tackled the challenges of SaaS head-on and want to share their experiences.
This symposium is ideal for CEOs, CFOs, COOs, CTOs and executives of Sales, Marketing and Services.
|February 21, 2008|
|Time:||8:00am to 11:00am|
|Location:||Toronto Board of Trade|
|Event Registration: http://ondemand.eventbrite.com|
|8:00am to 8:30am||Continental Breakfast & Networking|
|8:30am to 9:00am||Presentation – SaaS Overview – ServiceVantage Corp.|
|9:00am to 9:15am||SaaS revenue recognition, cash flow, and accounting challenges- PwC|
|9:15am to 9:30am||Investment environment and company evaluations – Propulsion Ventures|
|9:30am to 9:45am||Hosting - Operational and Technical Considerations – Q9 Networks|
|9:45am to 10:00am||Break|
|10:00am to 11:00am|
Jeff Bennett - Founder, ServiceVantage Corporation
After spending much of his career in executive leadership positions at local software firms Corel Corporation and WebPlan (now Kinaxis), Jeff founded ServiceVantage in 2002 on the premise that technology companies must look towards their support & services as a means to generate reoccurring revenue streams. Today, ServiceVantage is one of the only companies focused on support, services and software-as-a-service (SaaS) and the significant impact these areas have on a company’s growth and overall valuation.
Bruce Lazenby – Regional Director, Corum Group
Bruce Lazenby is a technology entrepreneur who helps software companies grow and expand internationally. A graduate of Royal Military College, he became a senior officer in the Canadian Navy where he ran global financial and accounting systems for the Canadian Military. Subsequently, he was the CEO of FreeBalance where he led the company to 300% growth winning new business on four continents. Bruce is the Chairman of the Ottawa Software Cluster and sits on selected Boards and Committees. Bruce is virtual CEO and CMO for selected companies and was voted CATA’s Canada’s Technology Leader for 2005. He is also the Canadian Regional Director for Corum Group, the world’s largest seller of privately held software companies.
Peter Matutat - CA, CPA PricewaterhouseCoopers
His extensive experience includes assisting clients with significant transactions, complex accounting and regulatory issues, prospectuses and other public filing documents. Peter worked in PwC’s technology practice in San Jose, California from 1999 to 2003. Peter is an expert in a number of complex accounting matters and has developed and presented external courses on topics such as revenue recognition and equity instruments. Peter authors the annual PwC publication: Report on Emerging Software Companies: The CEO perspective which highlights lessons learned from a Canadian wide survey of over 150 CEOs.
Benoit Hogue - Vice President, Propulsion Ventures Inc.
Benoit Hogue has accumulated 20 years investment experience in the media and IT industries, and has been active in the areas of sell-side stock market analysis, private placement and venture capital. Prior to founding Propulsion Ventures, he spent 5 years at the Caisse de dépôt et placement du Québec. At the Caisse, Benoit managed a $80M portfolio of communication and IT companies. Over the course of his career, he led the investment in or served on the boards of OMNI, NewEast Wireless Technologies, Groupe Image Buzz, Presticom, MEI Inc., Interstar Technologies, Giganet, Silanis Technology, Solvision and Coveo Solutions. Benoit holds a Bachelor of Finance from UQAM and is also a member of the CFA Institute.
Rick Morton - Vice President Product Engineering, Q9 Networks
Mr. Morton has over 20 years of experience in the engineering, software development, and networking industries. At Q9 Networks, Rick is currently responsible for the Systems Engineering and Managed Services Groups. Prior to joining Q9 in 2000, Mr. Morton held various engineering and management positions with Intel Canada, Shiva Corporation, Balisoft/Servicesoft Technologies, Isolation Systems, iStar Internet and CAE Electronics. Mr. Morton holds a Bachelor of Mechanical Engineering degree from Concordia University.
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