Obama 2.0: Lessons in Social Media from the Obama Presidential Campaign

Obama 2.0: Lessons in Social Media from the Obama Presidential Campaign - A Unique Half Day Event

November 4th 2008 was an historic day, not only because America elected its first black president, but because of the way Barak Obama and his team used Web 2.0 to engage and mobilise an entire nation to vote on an unprecedented scale delivering a landslide victory.

In the days leading up to Obama taking office, join us for this ground breaking half day event where we will examine, discuss and debate Obama’s Web 2.0 campaign strategy and explore how the principles of this extraordinary campaign can be applied to government, business, organisations and brands in the UK.

Obama’s mastery of all that Web 2.0 has to offer was the lynchpin of his success, allowing his message to be amplified through speaking to new and previously  disengaged voters on their level and on their terms.  

From social networking, to his blog, to his Fight the Smears campaign, Obama has made his Web 2.0 presence known. He has over 1.5 million friends on MySpace and Facebook, and he currently has over 45,000 followers on Twitter. This personal activity in social networks allowed him to quickly get the word out across multiple platforms.

This session will examine the Obama Web 2.0 campaign providing you with fascinating insight, case studies and learnings. We will then explore how you can apply these insights to your business or organisation leaving you with practical ideas for mobilising Web 2.0 to meet your objectives making this a truly unmissable event. 

For further information on this event or Digital Training Company, please visit our website www.digitaltrainingcompany.com

There is a 5% discount available for bookings of 5 or more delegates when paying by BAC or cheque. Please email kate.cooper@digitaltrainingcompany.com to book your places. 




If you experience any problems using Google Checkout or would prefer not to use these systems to pay for your event, simply email kate.cooper@digitaltrainingcompany.com or call Kate Cooper on 0844 736 2630


If you are unable to attend the event, a substitute delegate is always welcome. Simply email kate.cooper@digitaltrainingcompany.com with the new delegate's name and email address.

Any cancellations must be made in writing and received by Digital Training Company no later than 10 working days prior to the event - all bookings are binding thereafter. Once we receive your cancellation, a full refund will be made within 30 days. 

Digital Training Company will not accept liability for any transport disruption or individual transport delays and in such circumstances normal cancellation restrictions apply. 

It may be necessary for reasons beyond the Digital Training Company's control to alter the content, timing or venue. 


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