Reach, Engage and Measure:
Building Successful Customer Relationships
Are you keeping up with your customers in the ever-changing online environment? Do you know what motivates them to engage with your brand? Are you accurately measuring the outcomes of your marketing investments?
Please join us for this informative event where you will discover how to more effectively reach, engage and measure customer interactions to foster lasting relationships. n-tara interactive’s team of seasoned thought leaders will offer valuable insights and lead lively discussions about the latest research, best practices and methodologies in online marketing.
When: Friday, August 22, 2008 8:45am – 2:00pm
Where: n-tara interactive, 2214 East Fairview Avenue, Johnson City, Tennessee
Win: Registrants for the seminar will have the option to enter to win two VIP Luxury Suite Passes to the NASCAR Nationwide Series Food City 250, Friday, August 22, 2008 at Bristol Motor Speedway. Winner will be notified August 15th. Passes will be given to the winner at the seminar.
RSVP: by Friday August 15 by selecting "Register Now" above. Or register by phone or email: Mary Ellen Miller at firstname.lastname@example.org or 423.926.8272 x154
Cost: $59 Payable via credit card online or cash at the door or check made payable to n-tara at the door.
Dress: Cool and casual
8:45 am to 9:00 am
Registration and Refreshments
9:00 am to 9:30 am
Opening Remarks, Welcome and Introductions
Led by: Ralph O’Dell, CEO and Mary Ellen Miller, Director of Marketing
9:30 am to 10:30 am
nSight Segmentation: Paint a Complete Picture of Your Customers and Prospects
Led by: Thomas Eorgan, SVP, Marketing
Learn about n-tara interactive’s unique customer segmentation methodology that uncovers buyer complexities and reveals the true needs, attitudes and behaviors that can transform your marketing programs.
10:30 am to 10:45 am
10:45 pm to 11:45 pm
Engagement: Marketing’s New Imperative
Led by: Bob Markham, Chief Strategy Officer
What is engagement? How can it strengthen conversations with your customers? How is it measured? In this session, you’ll discover why engagement is the hottest marketing initiative and how to create engaging, measurable experiences.
11:45 pm to 12:00 pm
12:00 pm to 1:00 pm
1:00 pm to 2:00 pm
Web Analytics and Measurement: Making Sense of the Data
Led by: Neil Owen, Chief Operating Officer
How do you determine and measure the success of your online marketing ventures? In this session, a potpourri of measurement tools and methodologies will be showcased. You’ll learn about metrics that matter and how to sift through the mountains of data to locate the key performance indicators that drive results.
We hope to see you there!Read more »
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