AdWords 101: Philadelphia Area

Sign Up for 2-Day Seminar

**FYI, every attendee receives the $50 AdWords advertising credit; 7-day advance registration is not required**

What Are AdWords™ Seminars?


Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest.


Who Are They For?

You can attend one or both seminar tracks. AdWords 101 is best for new advertisers or advertisers looking for a refresher class. Please see the curriculum breakout below for more information.

AdWords 201 class goes deeper into topics critical for optimization. We provide expert tips and tricks for truly maximizing your ROI. Learn how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain. [Learn more]

Sign Up And Receive These Bonuses:

  • $50 AdWords advertising credit
  • USB thumb drive with seminar materials
  • Lunch and refreshments throughout the day
  • Other Google goodies



A how-to session designed to introduce (or refresh) advertisers to AdWords and begin the process of optimization. Ideal for novice - intermediate advertisers.

Morning Session Afternoon Session
Introduction to Online Advertising & Google AdWords
  • Types of online advertising
  • Basics of pay-per-click advertising
  • Introduction to AdWords
    • Features
    • Benefits
    • Basic terminology

Creating Your Account
  • Starter vs. Standard edition

Creating Your Campaigns

  • Proper account structure
  • Creating a campaign, step-by-step

Understanding Your Statistics

  • Understanding campaign, Ad Group, and keyword statistics
  • Editing campaign settings
  • Editing CPCs

Beginning Optimization

Optimization is the process of modifying your ad campaigns to improve the quality and performance of your AdWords ads.

  • Using the Report Center
  • Campaign Optimizer
  • Location targeting
  • Demographic bidding






Developing Quality Keyword Lists
  • How to develop a list
  • Using the Keyword Tool
  • Using the Edit Campaign Negative Keywords Tool


Creating Compelling Ad Text

  • Developing ad variations
  • Ad writing workshop

Tracking Ad Performance

  • Conversion Tracking
  • Google Analytics

Optimizing to:
  • Increase conversions
  • Increase traffic
  • Increase Quality Score
  • Improve landing page quality

Using the Google Network

  • Ad types (image ads, local business ads, mobile ad,s click-to-play video ads)
  • Placement targeted campaigns
  • CPM bidding

Billing & Reports

  • Understanding billing
  • Billing cycle

Take-Aways, To-Dos, and Resources

Open Q&A

Sign Up for 2-Day Seminar

Meet the AdWords Seminar Leader: Anastasia Holdren

Anastasia HoldrenStasia became a Google Advertising Professional Qualified Individual in January 2005, and an authorized AdWords Seminar Leader in 2006. Since then she has trained thousands of people to build and optimize AdWords campaigns. Stasia has eleven years experience managing Web technology projects and online marketing programs. She is senior vice president for Sitening, a Nashville-based information technology company focused on search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.

Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for the SEMPO IndividualMemberbeginner and intermediate AdWords Seminar participants is to increase understanding and comfort level with the software. The advanced class builds on the first seminar with advanced techniques used by top professionals worldwide. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.

Google Adwords Qualified Individual Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education,,, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.

Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and volunteering in her community.

Location Information

Dolce Valley Forge, a Dolce Hotel and Conference Center
301 West DeKalb Pike
King of Prussia, PA 19406

Click Here for Directions

Seminar Schedule

  • Registration: 8:30 a.m. – 9:00 a.m.
  • Session 1: 9:00 a.m. – 10:30 a.m.
  • Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
  • Session 2: 10:45 a.m. – 12:00 p.m.
  • Lunch Break: 12:00 p.m. – 1:00 p.m.
  • Session 3: 1:00 p.m. – 2:30 p.m.
  • Afternoon Break: 2:30 p.m. – 2:45 p.m.
  • Session 4: 2:45 p.m. – 4:00 p.m.
  • Q&A: 4:00 p.m. – 5:00 p.m.

Frequently Asked Questions

Q: What are AdWords Seminars?

AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.

Q: Should I take both classes?

The two-day track provides a comprehensive training session, and the curriculum is separate so your days will not overlap However, you can attend on individual class days if you prefer. If you attend both seminar days, you will receive a $100 advertising credit from Google. If you attend one day, you will receive a $50 advertising credit.

Q: Is Google running these seminars?

No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.

Q: How do I sign up?

Select the seminar you wish to attend. You will then be asked to submit some registration information. Then, you will be given the option to pay via Google Checkout or PayPal. If you wish to make offline arrangements, please contact us immediately at

Q: Can I attend more than one seminar?

You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.

Q: When is the registration deadline?

While there is no set registration deadline, we encourage you to sign up early as seminars may become full. In addition, all attendees who register at least 7 days before the seminar start date will receive a $50 USD AdWords advertising credit.

Q: What is the cancellation policy?

Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.

Q: Should I bring a laptop?

You will not need a laptop for this session. We recommend bringing a notebook and pen to take notes. Some locations may have wireless available, but this is not guaranteed.

Q: May I videotape or make an audio recording of the session?

Video and audio taping will not be allowed. All materials will be provided on a USB drive for your future reference.

Q: Will I be fed?

Yes! Lunch will be provided for attendees. There will be also be coffee available throughout the day.

Q: I have another question - how can I contact you?

You can email us at if you have any additional questions.

Q: I am interested in attending a session in Canada — do you accept payment in Canadian dollars?

All seminar fees are quoted in US dollars. While PayPal (our payment processor) will accept Canadian credit cards, you will be charged the seminar fee in US dollars.

The Fine Print

*AdWords Seminars are designed for individual AdWords advertisers managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.

**Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session.

Sign Up for 2-Day Seminar

Name Sales End Price
One-Day ($50 Advertising Credit) Ended $249

On the Web

AdWords 101: Philadelphia Area , King of Prussia - Eventbrite

Eventbrite - AdWords Seminars for Success presents AdWords 101: Philadelphia Area - Thursday, November 13, 2008 at Dolce Valley Forge, King of Prussia, PA. Find …

Sagefrog Marketing Group to Present “Google AdWords 101 ...

Sagefrog Marketing Group announces its upcoming “Google AdWords 101” workshop in partnership with Google and the Greater Philadelphia Cham

Sagefrog Marketing Group to Present “Google AdWords 101 ...

Sagefrog Marketing Group announces its upcoming “Google AdWords 101” workshop in partnership with Google and the Greater Philadelphia Chamber of Commerce.

PMP Certification Philadelphia | PMP Course Philadelphia

Enroll onto onto our expert PMP Course Philadelphia to gain a PMP certification Philadelphia today. Our PMI certification includes exams, manuals and refreshments.

Michael J. Mika | LinkedIn

View Michael J. Mika's professional profile on LinkedIn. ... Greater Philadelphia Area Industry Marketing and Advertising. ... Google AdWords (101, 201) Skills.

Mark Schmukler - Google+

Mark Schmukler - Marketing ... and business-to-business marketing for companies in the greater Philadelphia and New Jersey area. ... Google AdWords 101 with Mark ...

Google Analytics Trainings | LunaMetrics

As a Google Analytics Certified Trainer, LunaMetrics offers seminars for beginner, intermediate, & advanced GA users. Coming soon to a city near you!

Google Analytics, AdWords & Tag Manager Workshops | Los ...

Vamos is like an event compass for the city ... September 12th, 2014) in the Los Angeles (Irvine) area. In addtion, we are offering a one-day ... Google AdWords 101 ...

Melanie Greenberg | LinkedIn

View Melanie Greenberg's professional profile on ... Greater Philadelphia Area Industry Marketing and ... I received 16 hours of Google AdWords 101 …

Think You Have To Outsource SEO To An Expensive Firm? 5 Things You Can Do In House

This tool is part of the Google AdWords suite ... Amazingly, plenty of SEO companies use exactly those old-school tricks to get short-term results for their clients. SEO Book wrote a great article on 101 link building tactics. If you have a low budget ...

Search Engine Land • 7/6/2011

Sagefrog Marketing Group to Present “Google AdWords 101” Workshop

PHILADELPHIA--(BUSINESS WIRE)--Sagefrog Marketing Group, a full service marketing, interactive, public relations, and advertising agency, is pleased to announce its upcoming “Google AdWords 101” workshop in partnership with Google and the …

Business Wire • 8/16/2011

Sagefrog Marketing Group to Present 'Google AdWords 101' Workshop

NewswireToday - /newswire/ - Doylestown, PA, United States, 2011/08/16 - Sagefrog Marketing Group announces its upcoming “Google AdWords 101” workshop in partnership with Google and the Greater Philadelphia Chamber of Commerce -

Newswire Today • 8/16/2011

A Thorough Data Analysis of Google’s Pirate Filter

AdWords CPC helps evaluate how much companies are willing to pay for keywords in Google search. Our data set is for the “free” exposure each keyword has —understanding how much it would cost, on average, at that time to pay for the corresponding ...

Searchengine Journal • 11/19/2014

Family time: A film reveals secrets of a crime

From an early age, sailing and history were passions for Whitney Browne. Growing up in the historic district of Philadelphia, Mr. Brown, who has a home on the Island, said it was almost impossible not to feel a solid link …

Shelter Island Reporter • 2/18/2014

Google Offers Bounces Back, On Pace to Double Revenue This Month

Google Offers is now available in Portland, New York City, the Bay Area, Austin, Boston ... Oklahoma City, Omaha, Orlando, Philadelphia, Phoenix, Pittsburgh, Salt Lake City, San Antonio, San Diego, San Jose, St. Louis, and St. Paul).

Search Engine Watch • By Danny Goodwin • 9/23/2011

The ONE Bias That Cripples Every Christian Apologetic Argument

The bias is this: Christians want to interpret or spin the facts ... If your worldview is nonnegotiable, admit it—to yourself at least. In this one area of life, you don’t much care what the evidence says. But since you …

Patheos • By Bob Seidensticker • 8/19/2013

The Subjectivity of Wine

The rules of the wine tasting were simple. Twenty five of the best wines under twelve dollars were nominated by independent wine stores in the Boston area. The Globe then assembled a panel of wine professionals to select their top picks in the red and ...

ScienceBlogs • 11/2/2007

Online Marketing Blog Roundup

Looking back through roughly 50 weeks’ worth of Friday roundups, here’s what stood out in terms of big news and milestones in the online marketing space this year ... for questionable practices in this area. My boyfriend recently asked a group of ...

Word Stream • 12/17/2010

ProfNet Experts Available on Social Media for Business, Lead Generation, More

NEW YORK, April 7, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested ... She is a contributor to the Philadelphia Business Journal, The VAR Guy and ...

Finance Yahoo • 4/7/2014