News Canada's Tips and Insights on Creating Article and Video Content

Tips and Insights on Creating Article and Video Content
News Canada delivered over 40,000 article clips and web postings to our clients in 2009. We'd like to share some of our insights into that success with you.
Join News Canada’s experts on June 1 for insights and information on creating content that will appeal to editors and online content managers.
Diane Williams, who manages News Canada’s Digital Services, will provide learning points on what content works best with online videos and how to integrate your content - video and otherwise - into mainstream and social media programs to maximize exposure.
Jane Stokes, News Canada’s Managing Editor and a newsroom journalist will provide learning points on how to avoid the most common mistakes public relations professionals make in the copy they send to editors. Learn about the mistakes, but better still, learn how to fix them. This seminar also includes quick tips on the smoothest way to imbed service/product/organization mentions.
Included in costs: Lunch and seminar
11:00 am – 11:30 am – Arrivals and registration
11:30 am – 12:00pm – Lunch
12:00 pm – 1:30pm – Seminar
All refunds must be requested by 5:00pm Wednesday, May 26, 2010. If you require a refund and it is before this time please contact Victoria Procunier at 613-241-9900 or
About News Canada: For over 25 years, News Canada has been providing a strategic and unique public relations service by delivering its clients' embedded messages to millions of consumers via the media. With the information obtained from annual media surveys, not only do we keep on top of the needs of the media but are also able to provide our clients with a cost-effective means of achieving positive media coverage for their products and services. Through our online, on-air and in print services, we offer 100% guaranteed pick-up of your media-requested, newsworthy content with standardized reporting of proof of performance.
For more information, visit:

Name Sales End Price
Admission   Ended $40

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