Mobile Marketing Masterclass - June

Mobile Marketing Masterclass - June

"We (Google) can make more money in mobile than we do in the desktop, eventually"

Eric Schmidt, CEO - Google, 2008

Without a doubt, mobile presents a massive opportunity that has not been seen since the birth of the internet itself. Taking digital on a stage further, mobile penetration in the UK is almost at saturation point and globally, even those who do not have a home, let alone access to a computer have a mobile handset. Your mobile is with you at all times giving you access to an immediacy and locality not possible through the traditional desktop.

The opportunities for brands, businesses and organisations are sizable with mobile providing immediate and on the move access to consumers, location targeting and call to actions that can be acted on immediately. Rather than mere click rates, even Search is transformed to click-to-call or even click-to-locate.

But alongside the unique opportunities that mobile presents come unique challenges. How does one montetise the medium? With so many screen sizes, codecs and protocols how can a brand tailor its message as opposed to the one size fits all approach? 

Mobile is the most personal, pervasive mass market consumer device ever seen. How are you going to harness its power for the benefit of your brand, business or organisation?

This dynamic half day seminar will examine the latest innovations in mobile marketing providing you with fascinating insight, case studies and learnings. We will then explore how you can apply these learnings to your business or organisation leaving you with practical ideas for mobilising mobile to meet your objectives.  

Who Should Attend

  • This half day course is designed for those who are interested to find out more about how they could be using the latest innovations in mobile to benefit their organisation. 


  • Basic digital market knowledge. If you are new to digital, we recommend our Introduction to Digital course

Number of places left: 22

Early Bird Discount - Book by 13th May and save £100

There is a 5% discount available for bookings of 5 or more delegates when paying by BAC or cheque. Please email to book your places. 




If you experience any problems using Google Checkout or would prefer not to use these systems to pay for your event, simply email or call Kate Cooper on 0844 736 2630.


If you are unable to attend the event, a substitute delegate is always welcome. Simply email with the new delegate's name and email address.

Any cancellations must be made in writing and received by Digital Training Company no later than 10 working days prior to the event - all bookings are binding thereafter. Once we receive your cancellation, a full refund will be made within 30 days. 

Digital Training Company will not accept liability for any transport disruption or individual transport delays and in such circumstances normal cancellation restrictions apply. 

It may be necessary for reasons beyond the Digital Training Company's control to alter the content, timing or venue. 


On the Web

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App Marketing Costs Hit All-Time High in June, Reports Fiksu

"The June Fiksu Indexes reflected ... is the leading provider of mobile marketing products. The company's patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile ...

Market Watch • 7/23/2014

Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from ... applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising — including tracking ...

GoMo News • 8/27/2014

Cheetah Mobile Announces Second Quarter 2014 Unaudited Financial Results

SUMMARY OF CERTAIN RECENT DEVELOPMENTS Cheetah Mobile reached a definitive agreement to fully acquire HongKong Zoom Interactive Network Marketing ... active users in June 2014. Its mission critical applications, including Clean Master, CM …

Yahoo Finance • 8/19/2014

2014 Masterclass Schedule Unveiled has unveiled ... each in Barcelona (25 February), and Cannes (17 June). The schedule kicks off with a Mobile Finance morning event in Toronto on 16 January, followed by a Digital Brand Masterclass in the afternoon. There are four events ... • 9/25/2013

Disney Mobile turns to indie brand with Temple Run Brave

The result is Temple Run Brave, a new mobile game being unveiled today on iOS (iPhone, iPad, and iPod Touch) and Android. The title will be available June 14. The game is based ... The game is easy to learn but difficult to master, and it constantly ...

VentureBeat • 6/5/2012

Dreamforce Recap: As Benioff Remained Master Showman, Wave And Lightning Look To Shine

CEO Marc Benioff tipped his hand as early as June of 2013 when the company acquired EdgeSpring that analtyics would be the next big pillar of business. “We took our time for this one,” analytics cloud marketing …

Forbes • 10/18/2014

June engagements

June is ... business and marketing from the University of Missouri-Columbia. She is a senior sales representative for Eli Lilly, St. Louis. Her fiance received a bachelor of science-finance from the University of Missouri-Columbia and master's in business ...

St. Louis Post-Dispatch • By Janice Denham • 7/1/2013

Man jailed for sex with 12-year-old girl

The court heard that the pair had exchanged mobile numbers and communicated ... and they had sex in the bed in the master bedroom. After having sex, they showered together and he accompanied her to do some …

The Straits Times • 12/4/2014

Learn from the master: Alibaba shows Flipkart, Snapdeal what it takes to pull off a sale

Talking about mobile Internet, Internet And Mobile Association of India (IAMAI) claims that mobile Internet users are expected to grow to 519 million by 2018 compared to 190 million mobile Internet users that stood at …

Tech2 • 11/12/2014

Mobile Phones As Mass Media: Advertising Models And The Creative Challenge - Part 3

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