MEF Seminars @ CTIA 2009

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These events are open to MEF members and potential members, but there is limited capacity so confirm now.

Seminars: Free to attend; Choose Any Session
Wednesday, April 1, 2009
2:00pm – 5:00pm
LVCC: Central Hall Meeting Room N220

2pm:  Mobile Video Initiative: Consumer Quality of Experience Report
The KPMG/MEF Consumer Convergence study findings will be reviewed, followed by discussion and breakout groups for members to join the Mobile Video Initiative working groups on Business Models, Standards, and Reporting/Analytics. Some incredible new adoption numbers are to be revealed here from the global study in 19 countries with 4000 interviews. Come to this session to accelerate the growth of your rich media content.

3:30pm: Sweepstakes and Promotions Initiative
MasurLaw and MEF Americas will unveil the Mobile Sweepstakes and Promotions Initiative. It will provide a tool for navigating the complicated laws in each of the 50 states. The effort is meant to accelerate the business of mobile sweepstakes, which is already generating enormous business in Europe and other markets but hasn’t had a foothold in the U.S.  Come to this session if you want to implement a new, and very considerable, revenue opportunity.

4:30pm: Mobile Content Value Chain Initiative
MEF, in partnership with several MBA programs and project managers KPMG, will reveal the design and progress of this initiative. It is meant to provide a more consistent and accurate picture of the size of the mobile entertainment market in the Americas as well as determine its prospects and the dynamics of its different components. Come to this session if you are dissatisfied that “hockey stick” growth projections have not panned out, and find out what forces are really at play affecting mobile media adoption.

Panel of Global Leaders in Mobile Apps
Free to attend for all CTIA Badgeholders
Thursday, April 2, 2009
11:00am – 12 Noon
Mobile Entertainment Expo Stage in LVCC South Hall

Panel will take case-study approach for what worked, what didn’t, and how visibility was generated for the brand and application.  This will be a dynamic interplay of speakers from the App Stores and the Content Publishers. MEF will announce the results of it’s Quality of Experience study, with valuable insights into what consumers want.


Name Sales End Price
MEF Session @ CTIA2009   Ended Free

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