Mission Based Marketing

Mission Based Marketing

Presented by Peter Brinckerhoff


"This is an essential session for any not-for-profit manager who wants to get the most mission for the money!"


In this 1/2 day afternoon workshop you will learn how to market your organisation in today's increasingly competitive environment.  Peter will show you how to apply successful marketing techniques to your mission-based organisation.

Key Topics

  • Market identification
  • Surveying
  • Focus groups
  • Better marketing materials
  • Using technology in marketing
  • How to achieve customer satisfaction
  • Getting everyone in your organization on the marketing team

Where and When

Melbourne - 10 March
BDO Kendalls
Level 30 , 525 Collins Street
Melbourne Vic 3000

Sydney - 11 March
BDO Kendalls
Level 19, 2 Market Street
Sydney NSW 2000

Auckland - 24 March
TBA - CBD Venue



NFPN Members - $220

Non-Members - $330

BDO Kendalls Clients -$220 


About our Speaker

Peter BrinckerhoffPeter Brinckerhoff has spent his entire adult life working in, around, and for not-for-profits. He is dedicated to the concept that a not-for-profit organization is a mission-based business, in the business of doing its mission.

When Peter formed his firm, Corporate Alternatives, inc. in 1982 it was the first consulting and training company in the United States dedicated exclusively to the management concerns of 501(c) (3) organizations.

Peter is an award-winning author, with eight books and two workbooks in print, and over 60 articles published in the not-for-profit press. Three of his books, Mission-Based Management, Financial Empowerment and his newest, Generations - The Challenge of a Lifetims for Your Nonprofit, each won the prestigious Terry McAdam Award from the Alliance for Nonprofit Management. The award is given for "The Best New Nonprofit Book" each year. He is the only author to win the award multiple times. Peter's books are used as texts in courses at the undergraduate and graduate nonprofit management programs in over 100 colleges and universities worldwide. 

Peter is also a highly acclaimed speaker and lecturer, presenting his ideas on how to make not-for-profits more effective to dozens of audiences across the United States as well as overseas each year.

From 2003-2007, Peter was an Adjunct Professor of Nonprofit Management at the Kellogg School of Management at Northwestern University. He taught the core graduate course in the Nonprofit Management program at Kellogg. In addition, Peter has guest lectured at the graduate level at Boston University, University of Colorado, University of Illinois, and Vanderbilt University.

Peter received his Bachelor's Degree from the University of Pennsylvania, and his Master's Degree in Public Health Administration from Tulane University. Raised in Connecticut, Peter and his family lived in Springfield, IL from 1977-2007. Peter and his wife now call Union Hall, VA home.

Name Price Fee
NFPN Member $220 $5.5
Non-Member $330 $8.25
BDO Kendalls Client $220 $5.5

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