N.E. Business XPO Workshop: Master Marketing in No Time

New England Xpo for Business:  Master Marketing in No Time 
An exclusive Workshop produced by the Boston Chapter of the American Marketing Association

Master Marketing in No Time gives attendees digestible steps towards creating a defendable and practical marketing plan that will quickly generate more business.  They’ll get easy-to-understand marketing tools, tips and ideas. Whether new and looking for marketing boot camp or a seasoned marketer wanting to validate and refresh their skills, participants obtain expert up to date marketing smarts, a renewed business spirit and a practical way to rocket their lead generation into hyper-drive.

In this session:

  • Clearly discuss why and how much marketing is necessary to drive sales in smaller businesses
  • Review the 30 questions that should be answered before any tactical marketing decisions are made
  • Discuss how to validate pricing to ensure that companies are making the most money while remaining competitive
  • Uncover specific ways to acquire qualified leads (push) and foster them into closed sales (pull)
  • Explain how to productively track and retain leads
  • Define effective positioning, messaging, PR and integrate into a solid marketing plan
  • Provide a process for ensuring that marketing plans get executed and stay on track
This event is a hot ticket for strategic marketing pros responsible for developing actionable, measurable marketing plans for their small and medium sized businesses. Space is limited, so register for this insightful and dynamic workshop today!

Our Speaker:

Alyssa Dver

Known as “Ms. Marketing” by her clients and fellow employees, Alyssa has worked as a Chief Marketing Officer (CMO) within or as a consultant to numerous companies, ranging from large multinationals to small startups based all over the world. Now, as the Chief Executive for Mint Green Marketing, Dver’s areas of expertise include: corporate social responsibility, PR, and product management. She has in-depth industry experience in high tech, banking and child safety.

Dver’s previous book, Software Product Management Essentials is a standard with both new and experienced product managers and marketers. She continues to teach product management through seminars and webinars, and through an ongoing column in Software Magazine.

Dver writes frequent articles which have been published in Forbes, BusinessWeek, Entrepreneur, Promo Magazine, MarketingProfs, Pragmatic Marketer, and dozens more. A highly rated speaker, Dver has presented to organizations including: The World Diversity Leadership Summit at the United Nations, The Women’s Congress, The American Marketing Association, American Banking Association, and the American Strategic Management Institute, to name just a few.

A serial entrepreneur, Dver founded The Center to Prevent Lost Children and Wander Wear. She is also the executive producer and host of Mom Matters WebTV. For her professional and personal accomplishments, she has been interviewed by NPR, Voice of America, The Boston Globe, Ladies Who Launch, MassWIT, Moms on the Move, and more. In 2007, BusinessWeek recognized her as one of eight female entrepreneurs to watch.

Ms. Dver is a graduate of The Wharton School and is currently a PhD candidate at the University of East London.

Date: Tuesday, May 19, 2009
Time: 11:30am - 1:00pm
Location: Boston Convention Center 

Check out the other AMA Boston sessions at the New England Business Xpo!

Don't forget - there will be a free "After Hours" networking event at the convention center starting at 5pm.

What is the New England Business Xpo?

This May, Event Management will hold the highly anticipated New England XPO for Business at the Boston Convention & Exhibition Center in downtown Boston. This event is expected to draw upwards of 10,000 business professionals in its first year, from all over the Northeast!

  • 400 Exhibits of Innovative Business Products & Services
  • 36+ Educational Seminars - Learn Strategies from Top Industry Experts Who Can Help Grow Your Business
  • Networking Opportunities with 10,000+ Business Professionals and Key Decision Makers
  • Two Live Tapings of NECN’s Must-See Show, CEO CORNER!
  • Comcast Business Class Cyber Café
  • AIM, Microsoft, FedEx and AMA Boston Chapter Educational Series
  • Business Resource Pavilion – One-Stop Shop Resource for Business Development Featuring 20 City, State and Federal Agencies
  • 2009 SBA Small Business Awards Reception
  • Demo Arena – Showcasing the Latest Devices and Services from AT&T, Blackberry, Apple and Windows Mobile

AMA Boston Members save 40%

If you are a current AMA Members and you do not have your secret discount code, please contact the office: 781-647-7555 and please make sure we have your current email address.

Transaction fees are added to all ticket prices at time of purchase. Ticket refunds are available up to 3 days before the date of the event. Transaction fees cannot be refunded. 

Interested in joining the AMA? Go to MarketingPower.com and signup!



Contact Cecil Dorman, VP of Sponsorship

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.

Name Sales End Price Fee
General Admission $50   Ended $50 $1.25

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