Marketing to Government Decision Makers in 2008 - What Works, What Doesn't, and Why


Looking for new information to jump-start your 2008 marketing? Great! Join many of the most successful technology contractors for this fast-paced, highly informative and motivational course featuring content you won’t find anywhere else... the strategies and tactics proven most effective for marketing to government buyers and for building relationships that win more bids.You’ll leave this class knowing how to put the Living Marketing Manual™ methodologies to work for you. It’s everything you need to know—and do—to master the art and science of building relationships for strong competitive edge in the crowded, aggressive, and lucrative government technology market. During this class you’ll discover how to:

  • Get more hot leads—using processes and customized tools proven most effective for generating qualified leads
  • Decrease marketing expenses 40% or more—by focusing on only those things that work… and knowing how to do them for maximum response
  • Eiminate the guesswork—knowing what works, what doesn’t, and why
  • reallocate resources and save—using the Living Marketing Manual™ system
  • Get rapport with prospects before you meet them — using little-known, highly effective relationship marketing techniques

    Join Us: January 17, 2008 9:00 AM - 4:00 PM ET

    Course Overview

    Module I—The LMM™ Methodology (And What it Will Do For You)
    In addition to learning the little-known secrets inside this effective, relationship-based marketing methodology, you’ll learn the underlying principals that make it successful. It’s everything you need to know to create your own custom Living Marketing Manual™, eliminating the need for a traditional marketing plan. It’s like having a marketing plan on steroids!

    Module II—Sales-Ready Messaging (The Foundation for Your Success)
    Learn exercises to identify the most effective branding and messaging strategies for your company and your offerings; marketing messages explored include target market niche, competitive advantage, elevator speeches, benefits & features, headlines, rapport messages, special promotions, slogans, taglines, and more.

    Module III—Creating Collateral (What Works, What Doesn’t, and Why)
    Creating effective marketing materials starts with science and psychology… and ends with creativity. Learn how to use the LMM™ processes, templates, and checklists for developing website copy, brochures, datasheets, Power Points, ads, press releases, whitepapers, and more.

    Module IV—Innovative Campaigns & Tactics (What, When, & Why)
    You’ll be provided with step by step instructions for executing specific marketing and relationship building activities in the seven critical marketing categories: Business Communications, Networking, Internet Marketing, Direct Mail, Advertising, Public Relations, and Customer Development.

    Who Should Attend?

    This session of this course has been customized to meet the needs of small business. If you own, or work for, a small business and have sales, marketing, or business development responsibilities you’ve found what you’ve been looking for; register now!

  • Tickets
    Name Sales End Price
    Registration Fee Ended $495
    INPUT Member   Ended $445
    Greater Springfield Chamber of Commerce   Ended $445

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