Start Winning Bids in Gov Agenices Where you have no Exisisting Relationships

Looking for new information that will win government bids for your team? Information that will help you open doors and get meetings with more agencies? Great!  Join many of the most successful technology contractors at this interactive, highly informative and motivational course featuring content you won’t find anywhere else... the strategies and tactics proven most effective for marketing to government and for building relationships that win more bids. You’ll leave this class knowing exactly how to create and use a Living Marketing Manual to build relationships with prospects. It’s everything you need to know—and do—to master the art and science of building relationships for strong competitive edge in the crowded, aggressive government technology market.

During this class you’ll focus on how to:

¨ Get more appointments and meetingsusing processes and customized tools proven most effective for generating qualified leads

¨ Decrease marketing and business development expenses 40% or more—by focusing on only those things that work… and knowing how to do them for maximum response

¨ Eliminate the guesswork—knowing what works, what doesn’t, and why

¨ Reallocate resources and save—using the Living Marketing  Manual™ system

¨ Get rapport with prospects before you meet them — using little-known, highly effective relationship marketing techniques

Join Us: April 29, 2008

KENROB Information Technology Solutions Building

Ashburn, VA

9:00 AM - 3:00 PM ET

Includes Continental Breakfast and Networking Lunch

Module I—Roadblocks to Doing Government Business and What You Need to be Doing Now
In addition to learning the little-known secrets of an effective, organization-wide relationship building methodology (from marketing, sales & bd, to delivery) — you’ll learn the underlying principals that make it successful.

Module II—Sales-Ready Messaging (The Foundation for Your Success)
Work through exercises to identify the most effective messaging strategies for your company and your offerings.

Module III—Creating Marketing & Relationship Building Collateral (What Works, What Doesn’t, and Why)
Creating effective marketing and business development materials starts with science and psychology… and ends with creativity. Learn how to use our methodologies, processes, templates, and checklists for developing or approving website copy, sales scripts, brochures, datasheets, Power Points, ads, press releases, whitepapers, and more.

Module IV—Innovative Campaigns & Tactics (What, When, & Why)
You’ll be provided with step by step instructions for executing specific marketing and relationship building activities in the seven critical marketing categories: Business Communications, Networking, Internet Marketing, Direct Mail, Advertising, Public Relations, and Customer Development.

Who Should Attend?

 If you own, or work for, a firm and/or have sales, marketing, business development, or account management responsibilities, you need the info in this course! This isn’t rehashed material—it’s new, original, and as we’ve been told many times before “this is exactly what we’ve been looking for and could not find until now. You really get it.”

Name Sales End Price
Registration Fee Ended $495
INPUT Member Ended $445
Early Bird Registration Ended $395

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