Workshop: Think Globally, Talk Locally - Employee Communication

Think Global, Talk Local is a guide to the work of Trompenaars and Hofstede – pioneers in the understanding of cross-cultural communication. Supported by examples from working for international companies such as Tetra Pak and BA, Marc Wright’s presentation is highly interactive and amusing as well as instructive.

Marc Wright, Publisher of

Marc Wright comes from London, England, where he works as publisher of, a knowledge site visited by 15,000 communication professionals each month.

Marc is a veteran of the corporate communication scene in Europe going back to the launch of the Channel Tunnel. Half French, half English Marc has always been fascinated by cross-cultural differences.

He won the Image of ’92 Award for his work promoting the European Parliament, and wrote and directed Inside Europe – an educational series for BBC Television, which explored the continent’s different cultural identities through the eyes of schoolchildren.

Marc is former Chairman of the International Visual Communication Association and a member of the UK Board of the International Association of Business Communicators.  He is also editor of the new edition of the Gower Handbook on Internal Communication which is due to be published in the spring. 

Workshop agenda:

6.00 - 6.30pm  Registration
6.30 - 8.30pm  Workshop by Marc Wright
Drinks and snacks will be provided.

Name Sales End Price
IABC member   Ended €15
Non-member   Ended €45
Students   Ended €15

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