Learn Flickr, Facebook, LinkedIn, Twitter & Passpack

Hands On PR and Social Media for the Web 2.0 World
Tuesday, January 27, 2009 / 9am-4pm- Phoenix, Arizona

Communicating with others has expanded beyond traditional media like TV, radio and print.  What does it take to get your message heard on Facebook, Twitter, Blogs…how do you even grasp all these new ways to communicate? Every day, people are telling you why you and your company SHOULD be using social media, but no one is telling you HOW to use it.

In this 1 day intensive workshop, students will actively participate in learning how to find the right way to get their message heard, including new techniques for public relations and social media. Whether you have an in house marketing and pr department or you’re a staff of one, you always need to be a brand ambassador. Bring your laptop, you'll be setting up your own accounts as we go. We’ll start at the beginning- the only qualifications you need are an eagerness to learn (though there are some requirements). You’ll be taught by a practitioner with a history of success in the field.

You’ll learn to create, use and manage your Passpack, Twitter, Myspace and Facebook accounts. Lastly, you’ll create and learn how to use a Wordpress blog, as well as be given the Press Center theme for wordpress, so your business can build an online press center. Want more specifics? Check out our schedule, then register for either one or both days.




Day 1 (Tuesday, January 27) 9am-4pm:

  • Intro to Passpack
    setting up your account
    choosing safe passwords
    daily password habits
    keeping your online identity safe
  • Intro to Flickr
    creating an account
    uploading your first photo
    tagging photos
    creating sets
    using flickr tools
    linking to photos
  • Intro to Facebook
    setting up your account
    choosing a name
    privacy settings
    uploading images
    adding Facebook applications
    adding Facebook friends
    forming Facebook Groups
  • Intro to LinkedIn
    setting up your account
    choosing a unique URL
    privacy/comment/friend settings
    adding widgets
    using bulletins
  • Intro to Twitter
    setting up your account
    choosing a name
    adding friends
    how to access twitter
    how to use summize
  • Intro to Wordpress
    setting up an account on wordpress.com
    choosing a theme
    adding a post
    editing a post
    approving comments
    adding widgets
    the press center theme
  • How do different social media tools work together?

Name Sales End Price Fee
Learn Flickr, Facebook, LinkedIn, Twitter & Passpack (Tuesday, January 27, 2009) Early Registration Ended $150 $3.75
Learn Flickr, Facebook, LinkedIn, Twitter & Passpack (Tuesday, January 27, 2009) Late Registration Ended $200 $5

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