AdWords: Advanced - Portland, OR

Sign Up for 2-Day Seminar


What are AdWords Seminars?

Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you9re a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest.


Who are they for?

You can attend one or both seminar tracks. AdWords: Beginner & Intermediate is best for new advertisers or advertisers looking for a refresher class. [Learn More]

The Advanced class goes deeper into topics critical for optimization. We provide expert tips and tricks for truly maximizing your ROI. Learn how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain. Please see the curriculum breakout below for more information.

Sign Up And Receive These Bonuses:

  • $50 AdWords advertising credit
  • USB thumb drive with seminar materials
  • Refreshments
  • Other Google goodies


Curriculum: Advanced

Morning SessionAfternoon Session


  • Definitions and Terminology

Managing Accounts

  • Introduction to My Client Center
  • Introduction to the AdWords API
  • Template Library

How to Use the AdWords Editor

  • Collaboration
  • Making Large-Scale Changes
  • Copying or Moving Between Campaigns, Ad Groups, and Accounts
  • Performing Advanced Searches and Edits
  • Adding Comments to Changes
  • Sorting and Viewing Statistics

Optimization Techniques

  • Location Targeting
  • Demographic Bidding
  • Site and Category Exclusion
  • IP Exclusion

How to Use the Website Optimizer

  • Creating Experiments
  • Reports
  • Taking action on your landing page

Creative Workshop

  • Creating Compelling Ads
    • Dynamic Keyword Insertion
    • Ad Writing Workshop

Advanced Bidding Options

  • Ad Scheduling
  • Position Preference
  • Conversion Optimizer

Tracking Performance with Google Analytics

  • Setting up Profiles
  • Setting Goals
  • Analyzing Reports

Introduction to Other Campaign Options

  • Television Campaigns
  • Audio Campaigns
  • Print Campaigns
  • Ad Creation Marketplace


Sign Up for 2-Day Seminar

Meet the AdWords Seminar Leader: Anastasia Holdren


Anastasia Holdren Google Adwords Qualified Individual Stasia became a Google Advertising Professional Qualified Individual in January 2005, and an authorized AdWords Seminar Leader in 2006. Since then she has trained thousands of people to build and optimize AdWords campaigns. Stasia has eleven years experience managing Web technology projects and online marketing programs. She is senior vice president for Sitening, a Nashville-based information technology company focused on search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.

Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for the beginner and intermediate AdWords Seminar participants is to increase understanding and comfort level with the software. The advanced class builds on the first seminar with advanced techniques used by top professionals worldwide. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner9s busy schedule and available budget.

Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe9s website and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education,,, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.

Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and volunteering in her community.


Location Information

Doubletree Hotel & Executive Meeting Center Portland-Lloyd Center
1000 NE Multnomah
Portland, OR 97232
Phone: 1-503-281-6111
Click Here for Directions

Seminar Schedule

  • Registration: 8:30 a.m. – 9:00 a.m.
  • Session 1: 9:00 a.m. – 10:30 a.m.
  • Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
  • Session 2: 10:45 a.m. – 12:00 p.m.
  • Lunch Break: 12:00 p.m. – 1:00 p.m.
  • Session 3: 1:00 p.m. – 2:30 p.m.
  • Afternoon Break: 2:30 p.m. – 2:45 p.m.
  • Session 4: 2:45 p.m. – 4:00 p.m.
  • Q&A: 4:00 p.m. – 5:00 p.m.



Arrangements have been made for attendees to park at the hotel9s Doubletree Garage at a special reduced rate of $3 per day per car.


Carbon Neutral Event

We are pleased to participate in a program administered by The Climate Trust, a local organization whose projects offset carbon emissions. Carbon emissions from this event will be calculated and the appropriate amount of money will be invested in a clean energy project.


Frequently Asked Questions


Q: What are AdWords Seminars?

AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.

Q: Should I take both classes?

The two-day track provides a comprehensive training session, and the curriculum is separate so your days will not overlap However, you can attend on individual class days if you prefer. If you attend both seminar days, you will receive a $100 advertising credit from Google. If you attend one day, you will receive a $50 advertising credit.

Q: Is Google running these seminars?

No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.

Q: How do I sign up?

Select the seminar you wish to attend. You will then be asked to submit some registration information. Then, you will be given the option to pay via Google Checkout or PayPal. If you wish to make offline arrangements, please contact us immediately at

Q: Can I attend more than one seminar?

You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.

Q: When is the registration deadline?

While there is no set registration deadline, we encourage you to sign up early as seminars may become full. In addition, all attendees who register at least 7 days before the seminar start date will receive a $50 USD AdWords advertising credit.

Q: What is the cancellation policy?

Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.

Q: Should I bring a laptop?

You will not need a laptop for this session. We recommend bringing a notebook and pen to take notes. Some locations may have wireless available, but this is not guaranteed.

Q: May I videotape or make an audio recording of the session?

Video and audio taping will not be allowed. All materials will be provided on a USB drive for your future reference.

Q: Will lunch be provided? How about a snack?

No, lunch will not be provided for attendees. There will be a one-hour break between the morning and afternoon sessions. There will be a continental breakfast and two refreshment breaks.

Q: I have another question - how can I contact you?

You can email us at if you have any additional questions.

Q: I am interested in attending a session in Canada — do you accept payment in Canadian dollars?

All seminar fees are quoted in US dollars. While PayPal (our payment processor) will accept Canadian credit cards, you will be charged the seminar fee in US dollars.


The Fine Print

*AdWords Seminars are designed for individual AdWords advertisers managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.

**Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser9s registered AdWords Seminar session.


Sign Up for 2-Day Seminar

Name Sales End Price
One-Day ($50 Advertising Credit) Ended $249

On the Web

Advanced AdWords Optimization Techniques for Google …

Advanced AdWords Optimization Techniques for Google Grants Accounts. Tweet; Date. Feb 5, 2013. Event Type. Webinar. Hosted by . Cost. $25 for Members $30 for Non …

Find Adwords Specialist Jobs in Tigard, OR | Simply Hired

9 adwords specialist jobs available. Find your next Tigard, OR adwords specialist job and jump-start your career with Simply Hired's job search engine.

Google AdWords Tutorial - SlideShare

Jul 16, 2012 · Master Google AdWords with this step-by-step tutorial. ... 7 Proven Internet Marketing Tactics for Your Business in Portland ... Google Adwords Advanced ... Customer Reviews: Google Advertising Tools ...

Find helpful customer reviews and review ratings for Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs at Read honest and ...

Meghan - Portland, Oregon Area profiles | LinkedIn

350+ items · View the profiles of professionals on LinkedIn named Meghan located in …,-Oregon-Area

Advanced Google AdWords Training Class | Webucator Web ...

Webucator offers customized onsite Advanced Google AdWords Training training for groups and instructor-led online Advanced Google AdWords Training training for ...

this Google AdWords Help Center article

AdWords allows you to target customers in the ... we may also show your ads to searchers in nearby suburbs of Portland. Ads on and ... Contact us. …

Google AdWords Seminars Coming To Portland | SEMpdx

Hello everyone, Similar to the Adwords Seminar, I also would like to let you know about the Google Analytics Seminar coming to Portland on July 23-24.

Insider's Guide to Google AdWords Enhanced Campaigns Pt. 1

All about Google AdWords' change to "enhanced campaigns" including the impact on bidding, mobile device targeting, & display. Download the free guide!

Testimonials – SEM Training

You have renewed and rejuvenated my excitement for adwords ... The AdWords Advanced class ... I wanted to tell you that I really enjoyed your seminar in Portland ...

Using Google Adwords and Adsense (Using) by Michael Miller ...

Using Google Adwords and Adsense (Using) by Michael Miller: Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new ...

Google Jobs, Employment in Portland, OR |

273 Google Jobs available in Portland, OR on one search. all jobs.,-OR-jobs.html

Gene Anderson

If you do a Google web search on 'Google Adwords World Record Holder' you will see Advanced Online Technology (AOTSEO, Inc.) and Gene Anderson.

Inside AdWords: "Are you there Portland? It's me, Seminars ...

Inside AdWords. Google's official ... otherwise known as Portland, Oregon, for the first time. ... New Advanced AdWords Seminars After a year-long hiatus, ...

Formic Media Team Achieves 100% AdWords Certification

Portland, OR ... In order to become a Google AdWords Certified Partner, only one member of the team has to pass both the new Advertising Fundamentals exam and at least one Advanced exam. Additionally, the agency must meet a minimum 90 day … • 4/7/2011

Ever Wanted to Advertise on Tumblr?

So when I was asked to do a presentation on ad platforms that weren’t Google for Searchfest in Portland ... utilize the AdWords Display Network: Control is far less, as you’re at the mercy of AdWords getting the content on the Tumblr page right ...

ClickZ • 3/21/2014

Act-On Q2 Shows Growth, Expansion for Marketing Automation Provider

Act-On Inbound integrates with products like Google Adwords, Advanced SEO and Wordpress and helps marketers ... It was named one of the Portland Business Journal’s 100 Fastest-Growing Private Companies and SilconIndia’s siTech 10 2013 Top …

CMSWire • 7/29/2013

Tips for Increasing Sales in International Markets

Try targeting foreign markets with Google AdWords. If you'll be selling through foreign distributors ... When Peter Cole took over Gamblin Artists Colors, an art-supply company in Portland, Ore., in early 2007, international sales accounted for less ...

New York Times • 4/21/2010

Google and Marketing to the SMB

Of course, if you spend enough money in AdWords you may have spoken to someone but that ... as Aguero pointed out that they are using all three techniques in both Portland and Austin while experimenting with different combinations in other markets.

Marketing Pilgrim • By Frank Reed • 5/5/2011

New Year, New SEO Rules

If you spend advertising dollars online, and pay an agency or some other third-party provider to manage an AdWords marketing campaign ... As search engines and social media spaces advance, hold your digital marketing agency accountable by asking for ...

Destination CRM • 1/24/2011