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29th November: Summit / 30th November 2010: Bootcamps: MUMBAI
Sponsored by: Gold Sponsor: Customer Centria &
Lunch Host: Communicate2 , Venue Partner: Tunga Paradise and Exhibitor Scorpian
Mahesh Murthy, CEO, Pinstorm
Head Architect Marketing, Microsoft
Chief Blogger & CEO, WatBlog.com / WatConsult
Professor Internet Marketing, IIT
Director – Corporate, Quasar Media
Director Marketing and Business Development, eBay
Chief Marketing Officer & Co-Founder of MakeMyTrip.com
Founder & CEO, Bigtree Entertainment, Bookmyshow.com
General Manager- eCommerce & Innovations, Jet Airways
Head of Search- Communicate2
Founder, Chairman & Managing Director- Customer Centria
Founder & Managing Director-Phonevalley & ITM Business School Lecturer
Director & Acquisition Marketing-Bookrenter.com
9.15 Opening & Intro by the Chair
Mahesh Murthy, CEO, Pinstorm
How to become Number.1 in Organic Search and Search Engine Marketing?
* Meaning of "High Tech, High Touch" approach
* Case Study: Testing & Effective use of Keywords Analytics
* Latest tools & possibilities
Generating more business online by Online Advertising & Organic Search
* Latest Technologies & Tools PPC
marketing strategy: first revenue and organizational results
* Do’s & Don’ts of Online Advertising & Tips on how to get highest CTR
(Click-Through Rate) & Conversion Rates
10.25 Coffee & Networking
10.45 Best Practice:
Improving & Developing Business with Video Marketing & Buzz/Viral Marketing
* Plan India; example of India's best running Viral Marketing Campaign
* Do’s & Don’ts
How to integrate effectively Social Media Marketing into daily practice
• Case Study: From First Phase to Launch to Campaign Results
* Tips & Tricks from daily practice
11.35 Best Practice:
Successfully Integrating Facebook, YouTube and more into your total (Brand) Marketing Management
* Case Study
12.00 Q & A Session with all morning speakers
13.30 Best Practice:
Social Media – Developing, Managing & Measuring Social Media strategy
Developing Social Media strategies
* Listening, engaging and servicing consumers using social media
* Who should drive social media in your company
*Can social media drive ROI?
Do’s And Don’ts on Social Media Metrics
Measuring& tracking the success of your social media campaigns
* Why, what andhow to leverage your brand using social media channels
(facebook, linkedin, etc)
14.20 Panel discussion and Q &A :
How to Strengthen your Brand & Identity through Communities & Fora?
15.00 Tea Break
15.25 Best Practice:
Mobile marketing & advertising - creating a successful business case to enhance the growth of the mobile ecosystem
• Creating a more compelling experience for users and offerings for advertisers
• Demystifying the
mobile advertising value chain
15.50 Interactive discussion
How to increase Business with Mobile TV Advertising?
• Extra Focus Rural Market India 2010 and Future Expectations
• Reaching Youth Market & Mobile Marketing and TV Advertising
16.15 - 16.45 Q & A session with all the speakers & end discussion
Tuesday, 30th November 2010- Day 2 –Bootcamp
Every bootcamp is 1,5 hours : 9.30-11.00 / 11.30-13.00 / 14.00-15.30
Bootcamp1: Online Advertising & SEO: Communicate2
Bootcamp 2: Social Media Marketing: Rajiv Dingra, Founder WatBlog.com & WatConsult
Bootcamp 3: Mobile Marketing- Albert Perreira, Professor ITM Business School and Founder PhoneValley.com
|Fee for Summit 29th November 2010||Ended||$139||$3.48|
|Fee Participating Bootcamp 30th November 2010||Ended||$44||$1.1|
|Event Documentation Only||Ended||$33||$0.99|
|Fee for 2 Bootcamps 30th Nov||Ended||$74||$1.85|
|Fee All 3 Bootcamps 30th Nov||Ended||$99||$2.48|
|Extra Discount Summit 29th & All 3 Bootcamps||Ended||$237||$5.93|
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