2nd Annual India National Summit Internet Marketing 2010



29th November: Summit /  30th November 2010: Bootcamps: MUMBAI

Sponsored by: Gold Sponsor: Customer Centria &

Lunch Host: Communicate2 , Venue Partner: Tunga Paradise and Exhibitor Scorpian


Mahesh Murthy, CEO, Pinstorm

Among speakers:

Head Architect Marketing, Microsoft

Chief Blogger & CEO, WatBlog.com / WatConsult

Professor Internet Marketing, IIT

Director – Corporate, Quasar Media

Director Marketing and Business Development, eBay

Chief Marketing Officer & Co-Founder of MakeMyTrip.com

Founder & CEO, Bigtree Entertainment, Bookmyshow.com

General Manager- eCommerce & Innovations, Jet Airways

Head of Search- Communicate2

CEO- Communicate2

Founder, Chairman & Managing Director- Customer Centria

Founder & Managing Director-Phonevalley & ITM Business School Lecturer

Director & Acquisition Marketing-Bookrenter.com

8:45 Coffee

9.15 Opening & Intro by the Chair 

Latest Trends & Tools in SEO, Affiliate Marketing & Online Advertising  

Mahesh Murthy, CEO, Pinstorm

9.40 Keynote:

How to become Number.1 in Organic Search and Search Engine Marketing?

            * Meaning of "High Tech, High Touch" approach

            * Case Study: Testing & Effective use of Keywords Analytics 

             * Latest tools & possibilities 

09.55 Keynote:

Generating more business online by Online Advertising & Organic Search

          * Latest Technologies & Tools PPC 

 marketing strategy: first revenue and organizational results

          * Do’s & Don’ts of Online Advertising & Tips on how to get highest CTR

             (Click-Through Rate) & Conversion Rates 

10.25 Coffee & Networking  

10.45  Best Practice:

Improving & Developing Business with Video Marketing & Buzz/Viral Marketing

    *  Plan India; example of India's best running Viral Marketing Campaign

    *  Do’s & Don’ts

Social Media Marketing Practices


11.10 Keynote:

How to integrate effectively Social Media Marketing into daily practice

•           Case Study: From First Phase to Launch to Campaign Results

*           Tips & Tricks from daily practice

11.35  Best Practice:

Successfully Integrating Facebook, YouTube and more into your total (Brand) Marketing Management

 * Case Study

12.00  Q & A Session with all morning speakers  

12.30   Luncheon


Measuring & Monitoring Social Media

      13.30 Best Practice:

      Social Media – Developing, Managing & Measuring Social Media strategy
       Developing Social Media strategies

      * Listening, engaging and servicing consumers using social media

* Who should drive social media in your company

*Can social media drive ROI?


13.55 Keynote:

Do’s And Don’ts on Social Media Metrics

Measuring& tracking the success of your social media campaigns 

* Why, what andhow to leverage your brand using social media channels

(facebook, linkedin, etc)

  • How is social stratificationshown in the media?  

Community Building

14.20 Panel discussion and Q &A :

How to Strengthen your Brand & Identity through Communities & Fora?


15.00 Tea Break 

15.25 Best Practice:

Mobile marketing & advertising - creating a successful business case to enhance the growth of the mobile ecosystem

 • Creating a more compelling experience for users and offerings for advertisers

 • Demystifying the mobile advertising value chain

15.50 Interactive discussion

 How to increase Business with Mobile TV Advertising?

        • Extra Focus Rural Market India 2010 and Future Expectations

        • Reaching Youth Market & Mobile Marketing and TV Advertising

16.15 - 16.45 Q & A session with all the speakers & end discussion 


Tuesday, 30th November 2010- Day 2 –Bootcamp

Every bootcamp is 1,5 hours : 9.30-11.00 / 11.30-13.00 / 14.00-15.30

Bootcamp1: Online Advertising & SEO: Communicate2

  • PPC: differences with working with Google, Microsoft & smaller ones (bidvertiser/YouTube/Facebook Advertising)
  • SEO: Dead and Buried?
  • Tips & Tricks for Marketer on: On- & Offsite SEO:
  • Checking & Workingtogether with marketing, web design & programming team
  • Understanding Analytics: Generating the Right Traffic
  • Offering Affiliate Marketing Programs and/or CPA’s (Click-Per-Action): which ones suit yourcompany or not?

Bootcamp 2: Social Media Marketing: Rajiv Dingra, Founder WatBlog.com & WatConsult

  • Tips & Trics of Working with Social Media Tools : Facebook, YouTube, Orkut, LinkedIn etc.
  • Identifying & practicing the presence of right target audience on right social media platform
  • Social Media Metrics: Case Study for Monitoring.
  • Working on Best Metrics for your company to Measure ROI

Bootcamp 3: Mobile Marketing- Albert Perreira, Professor ITM Business School and Founder PhoneValley.com

  • Case study on how the mobile medium works in conjunction with other channels for marketing, customer acquisition and retention.
  • How to use of SMS for loyalty programs, mobile sites and applications for mobile commerce and merchandising,
  • Show and work with howmobile social media is creating buzz around product offerings
  • Examine how Mobile Search is used for driving retail traffic and more!

Name Sales End Price Fee
Fee for Summit 29th November 2010 Ended $139 $3.48
Fee Participating Bootcamp 30th November 2010 Ended $44 $1.1
Event Documentation Only Ended $33 $0.99
Fee for 2 Bootcamps 30th Nov   Ended $74 $1.85
Fee All 3 Bootcamps 30th Nov   Ended $99 $2.48
Extra Discount Summit 29th & All 3 Bootcamps   Ended $237 $5.93

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