Playing the Game: Building a Winning Cross-platform Production Company.

Workshop Overview

Playing the Game is a unique, interactive workshop designed to help participants to explore the creative and the commercial challenges of developing a cross-platform production company in the UK.

Teams of experienced and talented professionals from different sectors of the audio-visual industries will work alongside international experts and mentors to found and grow a cross-platform production company. The teams will present their strategies to a judging panel of leading industry experts, who will 'grade' their proposals until a winning company emerges.

Each team will need to draw upon a range of skills and experiences, developing new approaches to common challenges and pitching their solutions. By the close of the session, participants will have developed a unique perspective on what it takes to build a successful production business in a converging media market

Who Should Attend

Producers, senior creatives and business development professionals, from film, TV, games, mobile and interactive companies, who are keen to explore the potential of cross-platform collaboration first-hand and gain a greater understanding of new markets.

Pitching Event

The Playing the Game workshop will culminate in a live 'dragons den' style pitching event and competition which will be open to the public and take place at the same venue from 6-8pm.

The Dragons

Matt Locke - Commissioning Editor, Channel 4

Ian Livingston OBE - Product Acquisition Director, Eidos

Jonathan Kingsbury - Programme Director Creative Economy, NESTA

More information and registration


Playing the Game is an 01zero-one InSync event, produced in partnership Unexpected Media, MTM London and Sheffield Doc/Fest. The first Playing the Game takes place in London, with a second event in Sheffield to follow later in the year. It has been developed with support from Skillset and the Creative Industries Technology and Innovation Network.

Playing the Game is part of the London Games Fringe, a festival of alternative gaming events at the end of October 2008, organised by artists, academics, gamers, game developers, educators and creative professionals from a wide range of different media:

More Information

Contact event producer: Tara Solesbury,, 07764845255 or visit the Insync webpage

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