Education Day for Mortgage Professionals "Preparing for 2010: Courting Online Consumers"

ATTENTION:  Washington Mortgage Professionals

Are you prepared to capture future loan business from the saavy online consumer, or risk letting your competition grab them instead?

Do you want to know the insider's information on what roles Blogging & Social Media Networking plays in BUILDING Your Authority, Credibility and what getting "found" online means today?

Do you need CE Clock Hours and want to get 4 Clock Hours IN ADDITION to creating an online marketing plan SO YOU CAN INCREASE YOUR LOCAL WEB PRESENCE IN JUST ONE DAY?

Register now and receive practical knowledge plus the opportunity to CAPITALIZE on the online mortgage consumer market through an optional loan quoting automation tool and Social Media Networking Best Practices preparing YOU for 2010 and beyond!



8 to 11:30  --  Mortgage Ethics Class (Approved CE 4 Clock Hours) taught by Martin Lough of Evergreen Professional Training. Students will discuss the difference between morals and ethics and how they apply to mortgage transactions and review some case studies for practical applications.

It's likely you need clock hours for continuing education and Martin's Ethics class will serve as a integral component to developing a compliant Social Media/Networking Plan.[You are free to sign up for just this class at $80 or sign up for the entire day for $249 regular or $179 IMOS iQuote member price.]

11:30 to 12:30 -- LUNCH BREAK (Catering provided by 3 Chicks Catering)

1 to 4:30 --  Social Media Marketing Instructor Ed Bisquera, will share with you how to effectively build authority & credibility online and improve your search engine visibility in your local area as a mortgage professional. 

We'll create and setup a Wordpress self-hosted blog** with your own domain in class (a unique, domain comes free with your optional $60/year web hosting plan) and we will also set up the main social media sites if you don't already have them, such as Twitter, Facebook, LinkedIn, YouTube and 15+ more sites. 

You'll learn how to integrate and setup automated tools, to save you TIME & EFFORT in your social networking updates and internet marketing.

By the end of the day, you'll have your own Wordpress blog on your own domain set up and your social networking accounts connected, ready to DOMINATE your local area and local search online!


**Please bring your laptop, equipped with a WIFI card for internet access.
Optional:  You will also be prompted to sign up for a hosting account that includes a
FREE domain name at $60/year with a third-party online vendor to host your Wordpress blog. 
While this is optional, your success online with the Social Media Marketing Plan
and automated tools setup that is developed for you during class will not be as effective.
If you have a Wordpress blog on your domain name this step will not be required.
Please bring your domain information and Wordpress blog login information to class.


* Special offer for iQuote Members ($179):
Using the optional iQuote tool, you'll LEVERAGE your newfound online authority, to gain new loans by quoting THOUSANDS of online consumers monthly, via an accurate and compliant automated quoting tool. For more information, please read the FAQ below to learn why it's beneficial to signing up for your own IMOS iQuote Tool. Or you can call 360-597-8283 for more details on the IMOS iQuote tool and to get your discount coupon code.

Whatever your opinions are of online consumers, you have to agree, that they are using the internet DAILY and that you MUST create and increase your authoritative online presence or face losing your deals to competitors who are already doing so.

Your future loan business will depend upon getting found online. Where are you?

1.  Do I need to have my own domain name? And why do I have to sign up for web hosting account at $60/year? I thought there are plenty of free blog sites available online...
You don't need your own domain nor your own hosting account to blog online. There ARE plenty of free blog platform options for you to use and we show you how to sign up for these sites during class.  But we know from past experience, that YOUR OWN DOMAIN NAME on your own hosted account, increases your opportunity at branding online.  You also get to take advantage of legacy marketing online, meaning when you create a blog post today on you own domain name, you'll reap the traffic it brings for not only months but years to come.

Think of having YOUR OWN DOMAIN NAME powered by a self-hosted Wordpress Blog, as the difference between RENTING A HOME and OWNING ONE.  You will be BUILDING EQUITY in your own blog site by self-hosting yourself through our preferred hosting company at just nearly $5 per month.

2.  I'm not sure if I need all these social media networking sites. How will I benefit from creating my own blog and using all of these social media sites??
It's true, you don't NEED to sign up for every social media site.  But since nearly every single one offers a free account, it makes sense to take advantage of their site and utilize a profile that can point a link back to your main blog site.  Most every social networking site allows for you to create a profile and in building your online authority, the more "places" online that gets indexed by the search engines, give you that much more presence online.  Essentially, think of social networking sites as free "digital online billboards" that points back towards your main home site, so signing up with as many you can, is a sure-fire way to create more ways to build presence of yourself to the search engines.

3.  What is the IMOS iQuote Tool Membership?
Currently, IMOS provides one of the industry's quickest and least expensive auto-quote tool for the mortgage marketplace on top real estate portal site,  The IMOS iQuote tool has been developed by loan originators FOR loan originators who want unique, COMPLIANT and customizable quotes for consumers who request a loan quote through the mortgage marketplace.  This quoting tool is considered your "assistant" and allows for multiple UNIQUE loan scenarios, to meet the varied needs of consumers requesting a loan quote on  We provide the instruction, setup and best practices education to gain an advantage over the competition, in providing UNLIMITED monthly quotes, for one LOW price of only $139/month.

This is not a "set and forget" type of auto quote tool; we believe that the mortgage professional should be hands on in determining the rate for the day and be able to choose the EXACT parameters on which to quote consumers.  A full demonstration will be shown at the end of class, to share how successful our current students and clients are in utilizing the IMOS iQuote tool and how uniquely different it is from any of the current options available.

4.  Why are there different pricing options available for the day long class?
We are simply providing a discount to those that agree to try the IMOS iQuote tool for a period of 90 days, to see just how fast and easy it is, to provide consumers unique, specific loan quotes on the mortgage marketplace at  We feel that the class and what we offer in our IMOS iQuote tool is enough to jumpstart your presence online and gain you new leads and quite possibly a closed loan or two in the first 90 days of using our tool, at a cost that is ordinarily much more.  The Social Media Marketing Class alone is worth the $229 class cost and on top of that, every student that opts to try the IMOS iQuote tool, gets to try it at discount PLUS receive Clock Hours AND a Social Media Marketing plan to help increase online authority.

In fact, the regular sign up cost for a IMOS iQuote account is $139 plus $59 setup fee.  We are offering students the opportunity to try our IMOS iQuote tool for 90 days with their $179 day long discounted class fee.  After the first 30 days, you will be billed for $139/month, and at the end of the 90 days, have the option to cancel at any time.

Remember, you will be able to offer UNLIMITED number of quotes the first 90 days of using our system.  Currently, there are over 10,000 loan requests made monthly in the State of Washington alone, making it an ideal opportunity to land a new loan client through the mortgage marketplace online. On average, other systems can cost you 3-6 times more per month to auto-quote the marketplace, because of charging .25 to .35 per quote.

5.  Do I need to sign up for the IMOS iQuote tool to take this day long class?
Absolutely not. It is an optional service and you will still receive the full class information and clock hours.  We are simply offering a discount to those mortgage professionals that wish to take advantage of the fact there are LESS and LESS mortgage lenders, quoting the online consumer at sites such as Zillow.  Our IMOS iQuote tool simply makes it more affordable and more convenient to offer a customizable loan quote to online consumers.  With recent changes at Zillow Mortgage Marketplace reducing the number of mortgage professionals quoting, now more than ever, it makes sense to court and support online consumers requesting a loan quote.

7.  Okay, I want to try the IMOS iQuote tool. How do I get my coupon code? 
Simply call 360.597.8283 and ask for Ed or call 253-874-1111 and ask for Steve to get your coupon code. You'll be prompted to provide a credit card to register you for the class which will also place you in our IMOS iQuote monthly membership account for a minimum of 90 days.  After the trial period of only $139/month, you'll have the option of canceling at any time.




Testimonials For Ed Bisquera, Social Media Instructor:

“Ed has an incredible grasp of how to use Social Media to communicate with his clients, prospects and business partners. He is extremely well connected with leaders from a variety of industries. Get to know Ed. He will help you grow your business and presence through the internet.”
Larry Morris, Certified Mortgage Planning Specialist, American Nationwide Mortgage

“There are not many people in the loan origination field who have picked up the social networking and social media world as well as Ed Bisquera. Ed was my first client to begin using video to market his business. He has taught me a great deal about utilizing online tools such as Facebook and Twitter in a way that has increased my business. I highly recommend tapping into Ed's expertise.”
Ken Perry, Certified Mortgage Instructor, Owner, Broker Knowledge Group

“Ed is an extremely knowledgeable individual when it comes to social media and marketing and his ability to connect with just about everyone in the Portland - Vancouver metro area. He's also very knowledgeable in the mortgage world where he can provide a vast array of resources to help people. I would definitely recommend Ed to anyone!”
Joseph Ridinger, Financial Advisor, Ameriprise Financial Services, Inc

“Ed is a detail-oriented, entrepreneur-minded networker who gravitates to social media and technology relevant to business. His willingness to study, learn, research, and utilize new, different ways to communicate makes him a powerful resource in today's business environment, especially in the mortgage world. I'd highly recommend Ed for either mortgage or social media related consultation.
Marc Neidlinger, Partner, M+BG Creative Group

“If you are needing media recognition or want to have a name in the industry, Ed has the expertise & knowledge to get you connected & put you on top of the game. I recommend calling Ed for extensive ideas & programs to market your company or yourself. He knows a wide range of professionals that he networks with in the Real Estate, Mortgage & Entertainment business.”
Judy Matz, REALTOR, Coldwell Banker


Download Flyer Below:

Nov 20 Class "Preparing for 2010: Courting Online Mortgage Consumers"

Name Sales End Price Fee
$80 - Ethics Class ONLY 4 Clock Hours 8-11:30 am   Ended $80 $2.99
$179 Social Media Class ONLY 12:30 - 4:30   Ended $179 $5.47
FULL DAY $229 REGULAR PRICING   Ended $229 $6.72

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