Hispanics, the Long Tail and the Internet

The 'Long Tail' theory of internet economics has create an opportunity for a variety of targeted niche internet and ecommerce opportunities.Our speakers will discuss their experiences and touch on the following:
  • how you go through the process of deciding the niche
  • how to utilize and manage google ad words to drive traffic and generate revenue
  • how to use content to generate dollars from affiliate programs such as Amazon
  • the power of multiple online micro-enterprise sites


Kurt Hurtado, Entrepreneur, Technologist
Kurt has been electronically networking in one way or another for the past twenty-odd years - including 10+ years in the technology industry. His studies at Stanford University in Symbolic Systems offered a multidisciplinary approach to solving problems in computer and human cognition, with a focus in digital audio. He has over a decade of database and network design and application architecture. His other interests include micro-businesses, GIS and open source development.

Jose Arocha, Founder, Tavos Community Media, Reuters Fellow, Stanford University
José Arocha is a Venezuelan entrepreneur committed to transforming his passion and knowledge about innovation into an end to the social exclusion of 200 million citizens in Latin America with poor access to opportunities and a life with dignity.

Previously he consulted on semantic knowledge mining, technological intelligence and knowledge-based systematic and conceptual innovation for leading corporations in Japan, USA and Latin America. José holds degrees in Mechanical Engineering from MIT, USA and USB, Venezuela.

Tavos Community Media melds the functionality of a CraigsList with portable media devices to enable entrepreneurs in the informal economy to buy, sell and trade.

6:30 PM – 7:00 PM Registration and Networking
7:00 PM – 7:15 PM Introduction
7:15 PM – 8:30 PM Panel Discussion
8:30 PM – 9:00 PM Networking

Food and Drinks: Appetizers and drinks will be served

Name Sales End Price Fee
Hispanic-Net Members Ended Free
Non-member Ended $20 $0.99