Building Up in a Downturn:Ingenious Marketing Strategies from Savvy Experts

The economy may be slow but your competitive environment isn't. Get ingenious strategies to make your marketing budget go further with a well-wheeling panel discussion led by three of Houston's interactive experts:

  • Kelsey Ruger - Pop Labs
  • David Underwood – Top Spot
  • Caesar Vielmas – Idea II

You'll get tips for and chances to ask questions about:

  1. Marketing your business in a tough economy
  2. Strategic internal actions you should take
  3. Hiring innovative employees right for a recession
  4. Showing value (the all-important ROI!)

Don't miss this must-see event. Register today!

On the Web

Building Up in a Downturn:Ingenious Marketing Strategies ...

Eventbrite - Building Up in a Downturn:Ingenious Marketing Strategies... - Wednesday, February 4, 2009 at Maggiano's Restaurant (Galleria).

How Experts Build Empires | Janet Switzer | Business and ...

... leading expert in your industry, sign-up ... thousands of so-called marketing experts, Janet Switzer doesn ... Experts Build Empires is a trademark of Janet ...

How to Build A Content Marketing Strategy eBook

Luckily we’ve tapped 12 content marketing experts and thought leaders from content ... to open marketers up to new ideas ... Building a Content Marketing ...

5 Reasons Why Content Marketing Will Always Triumph Link Building

Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies ... the results show up for quite some time. In short, content marketing is quality content + efforts ... • 10/29/2014

11 Steps to Build an Internal Marketing Academy

The following is an exclusive excerpt from Paul Roetzer's new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Wiley). As demand for performance-driven, digital-savvy marketing talent rises ...

Marketing Profs • 8/27/2014

5 Companies With Inbound Marketing Strategies That Work

The following five companies have each developed inbound marketing strategies that truly work ... The Salesforce strategy has been able to generate leads by building — and effectively promoting, through multiple channels — a "content-rich micro ...

Mashable • 9/13/2012

So Who’s Responsible For Building Your Bank’s Brand?

It outlines a few unified, organizing, mutually reinforcing principles for marketing and training managers alike. Here’s what the experts ... that building a brand is everyone’s job, from associates that touch the consumer everyday, up through the ...

The Fincial Brand • 9/3/2014

Marketing is All About the Customer Journey!

Digital technology has clearly changed how businesses sell their offerings, in addition to opening up a ... as they build out their strategies to participate and support today’s CMOs. 1. Understanding Data is Integral to Success with Marketing Executives ...

WhatTheyThink • 10/16/2014

The best way to build digital relationships

Creating connections with customers and ultimately building long ... right subject matter experts engaging? Does your brand have a consistent (and not defragmented) presence on social networks? Do you have the right social media strategies and are they ...

iMedia Connection • 3/24/2011

Apple And Samsung Bring Their Marketing Strategies To Court

Yet the nine relatively non-tech savvy jurors ... their respective brand identities (and marketing strategies) into the court room. Apple sells products by eliciting an emotional reaction to simplicity. Samsung, on the other hand, sells products by ...

TechCrunch • By Jordan Crook • 8/21/2012

What SEOs Can Learn from Savvy Affiliates

My main reason for attending the conference was in running an expert clinic for SEO ... be consultative from the ground-up. Plus (and this is a drum I bang all the time), SEO needs to embrace PR and other marketing strategies and develop our …

Search Engine Watch • 11/2/2011

The 8 Best Podcasts For Business-Savvy Listeners

A new year inspires many business professionals and entrepreneurs to step up their game ... championed internet marketing and entrepreneurship for over a decade. His experience, ideas and strategies have helped 100s companies build and strengthen …

Fast Company • 11/20/2014

How To Conduct Influencer Outreach In An “Inbound” World

Defunct marketing strategies are ... By the time a savvy buyer cries, “Wolf!” the influencers have already led their flocks to more authentic pastures. Influencer outreach needs to be 100% clear, transparent, and up-front. Tell them who you are and ... • 8/4/2014