Six Fatal Mistakes Every Entrepreneur Must Avoid When Choosing a Target Market is an interactive
panel discussion about how to avoid costly mistakes when defining a market to pursue for your business,how to use free marketing research strategies to define criteria for selecting a market,and what every entrepreneur does that you shouldn't do and how to avoid it led by some of the leaders in the space. The intimate
environment allows for both easy accessibility and engagement
* Learn how to conduct secondary market research using free tools you've never even heard of before
* Discover quick and dirty methods to learn about the people who use your products
* Spark the interest of potential clients, partners and investors with more relevant messaging
* Gain & develop a deeper understanding of the emotional, functional and social challenges your customers face
* Use online social networks to hyper-target your customers
* Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
* Define and implement your optimal social networking brand strategy based on reliable data
* Ask the right questions, set the right goals and priorities, and execute it. How do you find data on your market? Define what market you are pursuing - Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you define your competitors? How can you determine if you can win in your target market, and when do you decide to walk away?
* Network with the right people who can actually help you. Create business opportunities instead of wasting your time at one networking event after another coming up dry and ready to give up.
Getting the most accurate and reliable research will help you understand which strategies to deploy to attract more customers online, including social networks (like Facebook, LinkedIn, and MySpace), RSS feeds, blogging, email marketing, podcasting, article syndication, social media sites (like Digg.com and Twitter), pay-per-click advertising, affiliate marketing, and more!
Whether you're interested in starting a business or attracting new clients for an existing business, your ability to segment and target the most relevant market for your product or service based on the most appropriate variables and dimensions can make or break your business. Regardless of what you're selling - products, services or a great social cause - the lack of deep/comprehensive/thorough understanding of market segmentation will undermine any brand or marketing efforts you invest in.
Panel Experts Include:
hands-on business executive with more than 25 years of experience in all aspects of high-technology and international business development in both the semiconductor and telecommunication industries. Early in his career, the Robert worked for various Fortune 500 companies including Harris Semiconductor and Intel Corporation. For the last 17 years, the Robert has been involved with the venture funding of various wireless start-up companies in San Diego, including PCSI, CommQuest Technologies, 4D Connect, and others. Robert has also raised more than $50M in venture capital, corporate funding, and private equity from such firms as Sequoia Capital, Brentwood Associates, Oak Investment Partners, AT&T Ventures, and Intel Corporation. In fact, one start-up company that Robert was instrumental in founding and securing initial venture funding for, CommQuest Technologies, was sold three years later to IBM for $180M in 1998.
In 2002, Robert founded The Carlsbad Technology Group (www.carlsbad-tg.com), a consultancy that specializes in facilitating high-technology start-up companies in their business strategy planning and associated efforts to secure angel, venture, and/or other private equity capital.
In 2007, Robert founded the VentureBlue™ Angel Network, a proposed network of more than 100 angel groups to be developed across North America.
Steven Diebold (http://www.stevendiebold.com)
Digital Brand Strategist & User Experience Designer Steven brings more than 20 years of successful brand strategy,business planning, technology, creative and psychology expertise to the table.
Such well-known companies as Apple, NBC, TV Guide, 20th Century Fox, MGM, Sony Pictures and Disney have benefited from his expertise and wealth of knowledge.
Agency principal of Gelcomm. A creative consultancy recognized for brand building targeting youth demographics through research and product development. Gelcomm's clients include The Walt Disney Company, Proctor and Gamble, The Coca Cola Company, NBC Universal to name a few. Gelcomm was recently awarded agency of record for a division of P&G dedicated to their kids business. Gelcomm's is dedicated to helping their clients develop content that help moms and dads make smart, healthy and fun product choices for their kids.
product designer with over 12 years in the user experience field. He is currently the Sr. Director of Interaction Design at Napster, working on music products for the web, mobile devices and connected televisions. His experience covers the spectrum of the product design process, including user research, product definition, interaction design, and visual design. Prior to joining Napster, Adam worked as an independent consultant and employee for a variety of large and small companies, including St. Jude Medical, Yahoo!, Ripple TV and Cooper, the consultancy where personas and goal-directed design were originally created.
Writer/Producer/Partner at 3n1 Entertainment, worked on and created some of today's hit tv shows. During College, she began her professional career as a Publicity Coordinator on “Head of the Class”. She soon began writing and producing entertainment advertising and promotion campaigns for ABC, NBC, FOX, and CBS along with series and syndication launch campaigns for “ER”, “Friends”, “Seinfeld”, “Home Improvement”, “Grace Under Fire”, “Everybody Loves Raymond”, “NYPD Blue”, “Judge Judy”, and “The Rosie O’Donnell Show” (just to name a few), as well as national branding campaigns such as “Now More Than Ever” for NBC News and “The Address is CBS: Welcome Home” for CBS Entertainment. After being a part of the writing and production teams of some of the most Prestigious and Successful Entertainment and Branding Campaigns, she knew it was time to start developing her own films and television show ideas. During this transitional time, she oversaw the Worldwide Disney DVD release of “Snow White and the Seven Dwarfs” (1938). She also began writing and producing with Laura Hudson. Wade and Hudson produced the films “The Ringbearer”, “Cravings” and the award-winning music video “God Is Watching Over You”.
is a senior project director for award-winning, full-service marketing communications agency, Shoestring Creative Group. Joleen's interest in sustainability led her to publish one of the first "green blogs" on the Internet: Green Buzz. The blog's readership represents a thriving community of socially responsible and environmentally minded organizations and individuals. Joleen is the LA Nonprofit Business columnist for The Examiner (Examiner.com) and a regular contributor to The Philanthropy Journal.
ALL attendees will receive recorded interviews with Angel investors/V.C's discussing how to size and value a market property, conduct due diligence research to pursue from Rainsource Capital
- 7-8: Check-in and networking
- 8-9:30 Panel w Q&A -
- 9:30-10 Even more networking
|Six Fatal Mistakes Every Entrepreneur Must Avoid When Choosing a Target Market||Ended||Free|
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