2009 FMCG Summit at London Business School



FMCG Summit 2009


Hosted by the Industry Club, this year's summit will focus on how the recent market changes within the international business environment have impacted the consumer and the FMCG sector. 


Topics include:

Changing Consumers: How do consumers preferences and behaviour change during these uncertain times?

Battle of the Brands: How can high-value brands fend off private labels in the short run while preserving brand equity over the long run?

Focus on Flexibility: How can FMCG companies optimize organizational flexibility through different economic situations?


Confirmed speakers include:

Phil Whitehead, Director of Production Operations at Molson Coors Brewing Company

Colin Mclean, Director of Strategic Resourcing at Molson Coors Brewing Company

Sean Summers, Marketing Director for Quaker/Tropicana at PepsiCo

Sarah Mitson, Director at TNS (a Kantar Group company)

Richard Rawlinson, Senior Partner at Booz&Co


We look forward to greeting you at the summit!


The 2009 FMCG Summit is supported by the Middle East Club and sponsored by The Sultan Center(http://www.sultan-center.com/), PepsiCo and Molson Coors Brewing Company.

The Sultan Center is a dynamic organization based in the Middle East that incorporates a diverse portfolio of successful companies. With retail as its primary focus, The Sultan Center is Kuwait’s largest independent retailer and a leading supplier of supermarket, perishable, and general merchandise in the Middle East.


Name Sales End Price Fee
Student Ended £15 £0.5
Alumni, Staff and Faculty Ended £45 £1.12
General Admission Ended £75 £1.88

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